L&W Supply Sales Trigger: New President

🚀 Battle Card: L&W Supply

• Frank Marcoccio, President · 🔗 [LinkedIn](https://www.linkedin.com/company/l-w-supply/)

• Leadership handoff to a seasoned operations leader signals intensified focus on sales growth and market share expansion, making this a critical L&W Supply sales trigger. → Source

• Scaling operations efficiently amidst rapid branch expansion

• Maintaining service quality and culture during leadership transition

• Primary: Advanced Supply Chain Visibility Platform → streamlined procurement and reduced stockouts

• Expansion: Sales Performance Management Solution → accelerated sales growth and territory expansion

• HQ: Beloit, WI

• Employees: ≈ 4,000

• Rev: ≈ $2.7 B

• Website: [abcsupply.com](https://www.abcsupply.com/)

🤼 Competitive Intel

• SAP — ERP / SCM
• Unique edge: robust global supply chain suite
• Evaluated by COO & VP Supply Chain for integration depth

• Oracle — ERP / SCM
• Unique edge: unified cloud ERP & SCM
• Evaluated by CIO & CFO for scalability

• Epicor — ERP / Distribution
• Unique edge: distribution-specific modules
• Evaluated by Dir. Ops & IT for industry fit

• Microsoft Dynamics 365 — CRM / ERP
• Unique edge: seamless CRM-ERP integration
• Evaluated by VP Sales & CFO for user adoption

• Infor — ERP / SCM
• Unique edge: preconfigured industry templates
• Evaluated by VP Ops & IT for rapid deployment

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑          ❑
OFFER_BRIEF   = ❑Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts❑
PROOF_METRIC  = ❑30% stockout reduction❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Frank
COMPANY     = L&W Supply
DEPT        = Supply Chain
SIZE        = ≈4,000
BOTTLENECK  = scaling operations efficiently amidst rapid branch expansion
EVENT       = Announces new president
DETAIL      = new president appointment at L&W Supply
PAIN        = maintaining service quality and culture during leadership transition
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001074647&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈5,000
EMP_EST     = ≈4,000
REV_EST     = ≈$2.7B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈4,000-person Supply Chain

Frank—noticed your Supply Chain team is ≈4,000.
That’s when scaling operations efficiently amidst rapid branch expansion slows growth.
We helped ≈ TBD fix this with Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts.
Result: ≈ TBD.
Quick call?

PS—next bottleneck hits ≈5,000.

DM ≤45 words, TONE:
Saw your post about new president appointment at L&W Supply — maintaining service quality and culture during leadership transition.
Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts.
30% stockout reduction. Quick chat?