L&W Supply Sales Trigger: New President
New president at L&W Supply. Time to fuel your pipeline. Pitch SCM visibility & SPM to drive commission.
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🚀 Battle Card: L&W Supply
Quick trigger:
👤 Decision Maker in the News
- Frank Marcoccio, President · 🔗 [LinkedIn](https://www.linkedin.com/company/l-w-supply/)
💡 Why It Matters
- Leadership handoff to a seasoned operations leader signals intensified focus on sales growth and market share expansion, making this a critical L&W Supply sales trigger. → Source
🎯 Core Pain Point
- Scaling operations efficiently amidst rapid branch expansion
- Maintaining service quality and culture during leadership transition
💰 What to Pitch
- Primary: Advanced Supply Chain Visibility Platform → streamlined procurement and reduced stockouts
- Expansion: Sales Performance Management Solution → accelerated sales growth and territory expansion
🗺️ Quick Context
- HQ: Beloit, WI
- Employees: ≈ 4,000
- Rev: ≈ $2.7 B
🤼 Competitive Intel
*Which other vendors you’ll probably face to win L&W Supply’s business.*
- SAP — ERP / SCM
- Unique edge: robust global supply chain suite
- Evaluated by COO & VP Supply Chain for integration depth
- Oracle — ERP / SCM
- Unique edge: unified cloud ERP & SCM
- Evaluated by CIO & CFO for scalability
- Epicor — ERP / Distribution
- Unique edge: distribution-specific modules
- Evaluated by Dir. Ops & IT for industry fit
- Microsoft Dynamics 365 — CRM / ERP
- Unique edge: seamless CRM-ERP integration
- Evaluated by VP Sales & CFO for user adoption
- Infor — ERP / SCM
- Unique edge: preconfigured industry templates
- Evaluated by VP Ops & IT for rapid deployment
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block referencing this L&W Supply sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts❑
PROOF_METRIC = ❑30% stockout reduction❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Frank
COMPANY = L&W Supply
DEPT = Supply Chain
SIZE = ≈4,000
BOTTLENECK = scaling operations efficiently amidst rapid branch expansion
EVENT = Announces new president
DETAIL = new president appointment at L&W Supply
PAIN = maintaining service quality and culture during leadership transition
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001074647&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈5,000
EMP_EST = ≈4,000
REV_EST = ≈$2.7B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈4,000-person Supply Chain
Frank—noticed your Supply Chain team is ≈4,000.
That’s when scaling operations efficiently amidst rapid branch expansion slows growth.
We helped ≈ TBD fix this with Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈5,000.
DM ≤45 words, TONE:
Saw your post about new president appointment at L&W Supply — maintaining service quality and culture during leadership transition.
Advanced Supply Chain Visibility Platform – streamlined procurement & reduced stockouts.
30% stockout reduction. Quick chat?