Pipeline Alert: LYCRA Company Exec Shift

🚀 Battle Card: The LYCRA Company

• Robert Johnston, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/thelycracompany)

• Strengthening operations leadership to integrate R&D and manufacturing boosts innovation speed and operational efficiency. → Source It’s a high-value The LYCRA Company sales trigger to pitch integrated ops and PLM solutions now.

• Disjointed coordination between manufacturing and product development

• Slow time-to-market for new fiber and technology solutions

• Primary: Integrated operations management platform → Streamlined production workflows & real-time visibility

• Expansion: Product lifecycle management solution → Accelerated innovation cycles & faster time-to-market

• HQ: Wilmington, DE / USA

• Employees: ≈ 1,500

• Rev: ≈ $600 M

• Website: [thelycracompany.com](https://www.thelycracompany.com/en)

🤼 Competitive Intel

• SAP — ERP / SCM
• Unique edge: Enterprise-grade global support
• Evaluated by COO & VP Ops for roadmap depth

• Oracle SCM Cloud — SCM Cloud
• Unique edge: Integrated procurement-to-fulfillment
• Evaluated by VP Supply Chain for scalability

• Kinaxis — Supply Chain Planning
• Unique edge: Real-time what-if analysis
• Evaluated by Dir. Operations for agility

• Siemens Teamcenter — PLM
• Unique edge: Robust analytics & simulation
• Evaluated by VP Engineering for R&D collaboration

• PTC Windchill — PLM
• Unique edge: Scalable product data management
• Evaluated by Dir. Product Dev for lifecycle control

• Aras Innovator — PLM
• Unique edge: Flexible, open architecture
• Evaluated by IT for customization

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Integrated operations & PLM platform❑
PROOF_METRIC  = ❑25% reduction in production delays❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Robert
COMPANY     = The LYCRA Company
DEPT        = Operations
SIZE        = ≈200
BOTTLENECK  = disjointed coordination between manufacturing and product development
EVENT       = Key Executive Appointments
DETAIL      = your promotion to Chief Operating Officer
PAIN        = slow time-to-market for new fiber and technology solutions
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925492062&div=41152219
SIM_CO      = Polartec
WIN_METRIC  = 30% faster time-to-market
NEXT_SIZE   = ≈400
EMP_EST     = ≈1500
REV_EST     = ≈$600M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈200-person Operations

Robert—noticed your Operations team is ≈200.

That’s when disjointed coordination between manufacturing and product development slows growth.

We helped Polartec fix this with Integrated operations & PLM platform.

Result: 30% faster time-to-market.  
Quick call?

PS—next bottleneck hits ≈400.

DM ≤45 words, TONE:
Saw your post about your promotion to Chief Operating Officer — slow time-to-market for new fiber and technology solutions.  
Integrated operations & PLM platform. 25% reduction in production delays.  
Quick chat?