Battle Card: Madaket Health’s CEO Change Sparks Provider Data Pipeline
Megan Schmidt is Madaket Health’s new CEO. They need accurate provider data yesterday. Pitch PDX to slash waste, ensure compliance, and close deals. Build pipeline, crush quota, boost commission.
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🚀 Battle Card: Madaket Health
Madaket Health sales trigger—Appoints Megan Schmidt as Chief Executive Officer (≈ 2025-09-10)
👤 Decision Maker in the News
- Megan Schmidt, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- This Madaket Health sales trigger signals accelerated adoption of provider data solutions to meet regulatory and operational demands. → Source
🎯 Core Pain Point
- Inaccurate provider data causing $17 billion in annual waste
- Pressure to comply with No Surprises Act & CMS physician directory mandates
💰 What to Pitch
- Primary: Provider Data Exchange (PDX) → Reduce administrative waste & ensure regulatory compliance
- Expansion: EHR & RCM integrations with analytics → Enhance real-time data accuracy & operational insights
🗺️ Quick Context
- HQ: Cambridge, MA
- Employees: ≈ 150
- Rev: ≈ $20 M
- Website: madakethealth.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Madaket Health’s business.
- Kyruus (kyruus.com) — Provider data management
- Unique edge: AI-driven provider search & scheduling
- Evaluated by Dir. of Network Data for matching accuracy
- LexisNexis Health Care (lexisnexis.com) — Data quality & provider directory
- Unique edge: Extensive data sources & forensic data validation
- Evaluated by VP Ops for data completeness
- Verato (verato.com) — Master data management
- Unique edge: Robust matching algorithms & Golden Record creation
- Evaluated by IT lead for integration flexibility
✅ Do-Now Checklist
Connect with Megan Schmidt on LinkedIn
Reference the Madaket Health sales trigger in your email subject
Generate an email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Automated provider data exchange platform❑
PROOF_METRIC = ❑Reduced data errors by 50%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Megan
COMPANY = Madaket Health
DEPT = Data
SIZE = ≈150
BOTTLENECK = inaccurate provider data
EVENT = CEO appointment
DETAIL = appointed as CEO
PAIN = inaccurate provider data causing $17B annual waste
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910692573&div=41152219
SIM_CO = ProviderTrust
WIN_METRIC = 50% reduction in data errors
NEXT_SIZE = 300
EMP_EST = ≈150
REV_EST = ≈$20M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈150-person Data
Megan—noticed your Data team is ≈150.
That’s when inaccurate provider data slows growth.
We helped ProviderTrust fix this with Automated provider data exchange platform.
Result: 50% reduction in data errors.
Quick call?
PS—next bottleneck hits ≈300.
DM ≤45 words, TONE:
Saw your post about appointed as CEO — inaccurate provider data causing $17B annual waste.
Automated provider data exchange platform. Reduced data errors by 50%.
Quick chat?