Marchex AI Sales Trigger: Ramp Pipeline & Close Deals

🚀 Battle Card: Marchex, Inc.

• Troy Hartless, President

• Francis Feeney, Chief Operating Officer

• Brian Nagle, Chief Financial Officer

• Leadership shift to revenue and ops chiefs signals a ramp in AI-driven conversation intelligence to fuel growth—a prime Marchex, Inc. sales trigger. → Source

• Scaling conversational AI across channels to convert increased lead pipeline

• Aligning prescriptive analytics with executive strategy for operational agility

• Primary: Conversational Intelligence Platform → Accelerate pipeline conversion & revenue growth

• Expansion: Prescriptive Analytics Service → Optimize customer journeys for higher ROI

• HQ: Seattle, WA

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: marchex.com

🤼 Competitive Intel

• Gong — Conversational Intelligence
• Unique edge: Automated call insights + sales coaching
• Evaluated by CRO & COO for depth of analytics

• Chorus.ai — Conversational Intelligence
• Unique edge: Tight CRM integration & real-time agent feedback
• Evaluated by CRO & VP Sales for ease of use

• Invoca — Call Tracking & Analytics
• Unique edge: Real-time attribution for inbound calls
• Evaluated by CFO & VP Marketing for ROI tracking

• CallRail — Call Tracking & Analytics
• Unique edge: SMB-focused ease of setup
• Evaluated by VP Ops for quick deployment

• Salesforce Einstein — AI-Powered Analytics
• Unique edge: Ecosystem integration with Sales Cloud
• Evaluated by CFO & CIO for strategic fit

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Conversational Intelligence Platform that accelerates pipeline conversion❑
PROOF_METRIC  = ❑25% conversion lift❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Troy
COMPANY     = Marchex, Inc.
DEPT        = Sales
SIZE        = ≈ 30
BOTTLENECK  = scaling conversational AI across channels
EVENT       = Executive team updates
DETAIL      = leadership appointments
PAIN        = Scaling conversational AI across channels to convert leads
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916166845&div=41152219
SIM_CO      = Gong
WIN_METRIC  = 25% conversion lift
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈ 250
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 30-person Sales

Troy—noticed your Sales team is ≈ 30.

That’s when scaling conversational AI across channels slows growth.

We helped Gong fix this with Conversational Intelligence Platform that accelerates pipeline conversion.

Result: 25% conversion lift.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about leadership appointments — Scaling conversational AI across channels to convert leads.  
Conversational Intelligence Platform that accelerates pipeline conversion. 25% conversion lift.  
Quick chat?