MarineMax Battle Card: New Director Sales Trigger

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🚀 Battle Card: MarineMax

Quick MarineMax sales trigger: This MarineMax sales trigger opens the door to pitch cybersecurity & digital platform solutions.

👤 Decision Maker in the News

Daniel Schiappa, President, Technology & Services · 🔗 [LinkedIn](https://www.linkedin.com/company/arctic-wolf-networks/)

💡 Why It Matters

Board refresh adds cloud, R&D & cybersecurity expertise just as MarineMax doubles down on digital transformation. → Source

🎯 Core Pain Point

Modernizing digital infrastructure for next-gen customer experiences

Strengthening cybersecurity posture across global marinas & dealerships

💰 What to Pitch

Primary: Arctic Wolf MDR → Proactive threat detection & rapid incident response

Expansion: Cloud-native Digital Experience Platform → Scalable, seamless customer engagement

🗺️ Quick Context

HQ: Oldsmar, FL

Employees: ≈ 2,500

Rev: ≈ $1.8 B

Website: [marinemax.com](https://www.marinemax.com/)

🤼 Competitive Intel

*Which other vendors you’ll probably face to win MarineMax’s business.*

CrowdStrike — MDR/EDR

Unique edge: Cloud-native AI threat detection
Evaluated by Daniel for SOC scalability

Palo Alto Networks — Network Security/Zero Trust

Unique edge: Integrated firewall & threat protection
Evaluated by CTO for policy enforcement

FireEye (Mandiant) — Incident Response

Unique edge: Renowned IR expertise
Evaluated by risk committee for rapid remediation

SentinelOne — Endpoint Protection

Unique edge: Autonomous endpoint defense
Evaluated by Ops for automation & low maintenance

Rapid7 — Security Analytics

Unique edge: Unified analytics & vulnerability management
Evaluated by IT for visibility across hybrid environments

✅ Do-Now Checklist

Connect with Daniel Schiappa on LinkedIn (link above)

Craft opening email referencing the MarineMax sales trigger and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Arctic Wolf MDR❑
PROOF_METRIC  = ❑30% faster threat detection❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Daniel
COMPANY     = MarineMax
DEPT        = Technology & Services
SIZE        = 2000
BOTTLENECK  = ≈ TBD
EVENT       = Appointment of New Director
DETAIL      = Board refreshment and independence
PAIN        = Modernizing digital infrastructure
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925429763&div=41152219
SIM_CO      = Sophos
WIN_METRIC  = 50% reduction in incident response time
NEXT_SIZE   = 3000
EMP_EST     = 2500
REV_EST     = $1.8B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 2000-person Technology & Services

Daniel—noticed your Technology & Services team is ≈ 2000.

That’s when ≈ TBD slows growth.

We helped Sophos fix this with Arctic Wolf MDR.

Result: 50% reduction in incident response time.  
Quick call?

PS—next bottleneck hits ≈ 3000.

DM ≤45 words, TONE:
Saw your post about Board refreshment and independence — Modernizing digital infrastructure.  
Arctic Wolf MDR. 30% faster threat detection. Quick chat?