MarineMax Battle Card: New Director Sales Trigger
MarineMax adds a tech-savvy director. Pitch Arctic Wolf MDR and cloud-native digital platforms now. Ignite your pipeline and close deals fast. ✅
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🚀 Battle Card: MarineMax
Quick MarineMax sales trigger:
This MarineMax sales trigger opens the door to pitch cybersecurity & digital platform solutions.
👤 Decision Maker in the News
- Daniel Schiappa, President, Technology & Services · 🔗 [LinkedIn](https://www.linkedin.com/company/arctic-wolf-networks/)
💡 Why It Matters
- Board refresh adds cloud, R&D & cybersecurity expertise just as MarineMax doubles down on digital transformation. → Source
🎯 Core Pain Point
- Modernizing digital infrastructure for next-gen customer experiences
- Strengthening cybersecurity posture across global marinas & dealerships
💰 What to Pitch
- Primary: Arctic Wolf MDR → Proactive threat detection & rapid incident response
- Expansion: Cloud-native Digital Experience Platform → Scalable, seamless customer engagement
🗺️ Quick Context
- HQ: Oldsmar, FL
- Employees: ≈ 2,500
- Rev: ≈ $1.8 B
🤼 Competitive Intel
*Which other vendors you’ll probably face to win MarineMax’s business.*
- CrowdStrike — MDR/EDR
- Unique edge: Cloud-native AI threat detection
- Evaluated by Daniel for SOC scalability
- Palo Alto Networks — Network Security/Zero Trust
- Unique edge: Integrated firewall & threat protection
- Evaluated by CTO for policy enforcement
- FireEye (Mandiant) — Incident Response
- Unique edge: Renowned IR expertise
- Evaluated by risk committee for rapid remediation
- SentinelOne — Endpoint Protection
- Unique edge: Autonomous endpoint defense
- Evaluated by Ops for automation & low maintenance
- Rapid7 — Security Analytics
- Unique edge: Unified analytics & vulnerability management
- Evaluated by IT for visibility across hybrid environments
✅ Do-Now Checklist
Connect with Daniel Schiappa on LinkedIn (link above)
Craft opening email referencing the MarineMax sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Arctic Wolf MDR❑
PROOF_METRIC = ❑30% faster threat detection❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Daniel
COMPANY = MarineMax
DEPT = Technology & Services
SIZE = 2000
BOTTLENECK = ≈ TBD
EVENT = Appointment of New Director
DETAIL = Board refreshment and independence
PAIN = Modernizing digital infrastructure
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925429763&div=41152219
SIM_CO = Sophos
WIN_METRIC = 50% reduction in incident response time
NEXT_SIZE = 3000
EMP_EST = 2500
REV_EST = $1.8B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 2000-person Technology & Services
Daniel—noticed your Technology & Services team is ≈ 2000.
That’s when ≈ TBD slows growth.
We helped Sophos fix this with Arctic Wolf MDR.
Result: 50% reduction in incident response time.
Quick call?
PS—next bottleneck hits ≈ 3000.
DM ≤45 words, TONE:
Saw your post about Board refreshment and independence — Modernizing digital infrastructure.
Arctic Wolf MDR. 30% faster threat detection. Quick chat?