Battle Card: Mastercard’s Martech Sales Trigger

🚀 Battle Card: Mastercard

• Jill Kramer, Chief Marketing and Communications Officer

• Hiring a global marketing leader with a track record of nearly doubling brand value signals a key Mastercard sales trigger for martech investment. → Source

• Scaling integrated, tech-driven campaigns across 200+ markets

• Delivering data-driven personalization at enterprise scale

• Primary: Marketing Automation Platform → Streamline global campaign workflows and boost ROI

• Expansion: Customer Data Platform → Enable unified customer profiles for hyper-targeted messaging

• HQ: Purchase, NY

• Employees: ≈ 25,000

• Rev: ≈ $22 B

• Website: mastercard.com

🤼 Competitive Intel

• Salesforce Marketing Cloud — Marketing Automation / Customer Engagement
• Unique edge: Enterprise-grade scalability and AI insights
• Evaluated by VP Marketing for platform robustness

• Adobe Experience Cloud — Marketing Analytics / Personalization
• Unique edge: Deep analytics integrated with creative tools
• Evaluated by Dir. of Analytics for data-driven campaigns

• Oracle Eloqua — Email Marketing / Lead Nurturing
• Unique edge: Advanced segmentation and automated workflows
• Evaluated by Marketing Ops for segmentation precision

• HubSpot Marketing Hub — Inbound Marketing / SMB Focus
• Unique edge: User-friendly interface and all-in-one CRM integration
• Evaluated by Marketing Manager for ease of use

• Marketo Engage — Lead Management / B2B Focus
• Unique edge: Robust account-based marketing features
• Evaluated by CMO for ROI on B2B campaigns

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jill
COMPANY     = Mastercard
DEPT        = Marketing
SIZE        = ≈30
BOTTLENECK  = scaling integrated, tech-driven campaigns
EVENT       = Jill Kramer joining as Chief Marketing and Communications Officer
DETAIL      = Jill Kramer joining as Chief Marketing and Communications Officer
PAIN        = scaling integrated, tech-driven campaigns across 200+ markets
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251021836798&div=41152219
SIM_CO      = Accenture
WIN_METRIC  = 30% lift in campaign ROI
NEXT_SIZE   = ≈50
EMP_EST     = ≈25,000
REV_EST     = ≈$22 B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈30-person Marketing

Jill—noticed your Marketing team is ≈30.

That’s when scaling integrated, tech-driven campaigns slows growth.

We helped Accenture fix this with ❑<1-line value>❑.

Result: 30% lift in campaign ROI.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about Jill Kramer joining as Chief Marketing and Communications Officer — scaling integrated, tech-driven campaigns across 200+ markets.  
❑<1-line value>❑. ❑<metric>❑.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>