Matador CFO Promo: Pipeline Alert

🚀 Battle Card: Matador Resources Company

• Robert T. Macalik, Executive Vice President and Chief Financial Officer

• New CFO with deep midstream JV finance chops signals acceleration in financial transformation initiatives → Source

• This Matador Resources Company sales trigger opens doors for FP&A and close-automation pitches

• Streamlining month-end close after leadership change

• Integrating joint-venture accounting for San Mateo Midstream

• Primary: Financial Close Automation Solution → 30% faster close cycles

• Expansion: Investor Reporting & Analytics Platform → Boost IR transparency and compliance

• HQ: Dallas, TX

• Employees: ≈ 400

• Rev: ≈ $2 B

• Website: [matadorresources.com](http://www.matadorresources.com/)

🤼 Competitive Intel

• BlackLine — Financial close automation
• Unique edge: Native ERP integrations
• Evaluated by VP Finance for audit readiness

• Workiva — Disclosure & reporting
• Unique edge: Collaborative cloud platform
• Evaluated by CFO team for SEC filing efficiency

• OneStream — Corporate performance management
• Unique edge: Unified CPM & analytics
• Evaluated by IT for single-platform strategy

• Adaptive Insights (Workday) — FP&A
• Unique edge: Scalable budgeting
• Evaluated by FP&A directors for planning agility

• Oracle NetSuite — Cloud financials
• Unique edge: End-to-end finance suite
• Evaluated by finance ops for consolidation

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Financial Close Automation Solution❑
PROOF_METRIC  = ❑30% faster close cycles❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Robert
COMPANY     = Matador Resources Company
DEPT        = Finance
SIZE        = ≈ 20
BOTTLENECK  = streamlining month-end close
EVENT       = Promotion to CFO
DETAIL      = promotion to Chief Financial Officer
PAIN        = inefficient month-end close cycles
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930181047&div=41152219
SIM_CO      = Pioneer Natural Resources
WIN_METRIC  = 30% faster close cycles
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈ 400
REV_EST     = ≈ $2 B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Finance

Robert—noticed your Finance team is ≈ 20.

That’s when streamlining month-end close slows growth.

We helped Pioneer Natural Resources fix this with Financial Close Automation Solution.

Result: 30% faster close cycles.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE punchy:
Saw your post about promotion to Chief Financial Officer — inefficient month-end close cycles.  
Financial Close Automation Solution. 30% faster close cycles.  
Quick chat?