MCUSA Consulting Sales Trigger Battle Card

🚀 Battle Card: MCUSA Consulting

• John Connor, Chief Business Development Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/medicarecompareusa/)

• MCUSA Consulting sales trigger: senior health insurance needs innovation for affordability & transparency. → Source

• Value-based care integration gaps in traditional Medicare offerings

• Complexity & cost blocking senior adoption

• Primary: Advisory on Medicare plan design → Transparent, value-driven options for seniors

• Expansion: Value-based care implementation roadmap → Efficient provider engagement & revenue growth

• HQ: Bellingham, WA

• Employees: ≈ 200

• Rev: ≈ $50 M

• Website: [medicarecompareusa.com](https://www.medicarecompareusa.com/)

🤼 Competitive Intel

• Deloitte — Health Care Consulting
• Unique edge: End-to-end digital transformation
• Evaluated by C-Suite for scale & compliance

• Accenture — Health Strategy & Consulting
• Unique edge: Global innovation labs
• Evaluated by VP Ops for tech integration

• PwC — Health Industries Consulting
• Unique edge: Deep regulatory expertise
• Evaluated by CFO for risk management

• Huron — Healthcare Consulting
• Unique edge: Operational turnaround specialists
• Evaluated by Dir. Operations for efficiency

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Value-based care integration advisory❑
PROOF_METRIC  = ❑Grew program revenue 544% in 2 years❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = John
COMPANY     = MCUSA Consulting
DEPT        = Business Development
SIZE        = 20
BOTTLENECK  = difficulty scaling value-based care solutions
EVENT       = John Connor Named Chief Business Development Officer
DETAIL      = his appointment as CBO
PAIN        = Value-based care integration gaps
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924031263&div=41152219
SIM_CO      = eHealth
WIN_METRIC  = grew program revenue 544% in 2 years
NEXT_SIZE   = 50
EMP_EST     = ≈200
REV_EST     = ≈50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 20-person Business Development

John—noticed your Business Development team is ≈ 20.

That’s when difficulty scaling value-based care solutions slows growth.

We helped eHealth fix this with Value-based care integration advisory.

Result: grew program revenue 544% in 2 years.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about his appointment as CBO — Value-based care integration gaps.  
Value-based care integration advisory. Grew program revenue 544% in 2 years. Quick chat?