MediaCo Holding Inc: CRO Fisher’s Digital Ad Surge
Brian Fisher is the new CRO at MediaCo. Digital ad revenue jumped 345% in H1 2025. Grab this battle card to power your pipeline.
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🚀 Battle Card: MediaCo Holding Inc.
Quick trigger: Promotion of Brian Fisher to Chief Revenue Officer (Aug 18, 2025)
👤 Decision Maker in the News
- Brian Fisher, Chief Revenue Officer · 🔗 LinkedIn
💡 Why It Matters
- A key MediaCo Holding Inc. sales trigger: digital ad revenue jumped 345% in H1 2025, now 33% of ad income, signaling a push to scale cross-platform monetization. → Source
🎯 Core Pain Point
- Fragmented sales operations across linear, audio, events & digital
- Scaling multicultural audience monetization without unified data insights
💰 What to Pitch
- Primary: Unified Revenue Operations Platform → Streamline cross-platform sales workflows
- Expansion: Audience Analytics & Insight Engine → Maximize ad yield across channels
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 330
- Rev: ≈ $120 M
- Website: mediacoholding.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win MediaCo Holding Inc.’s business.
Use this MediaCo Holding Inc. sales trigger intel to position against competitors.
Sales Tech
- Salesforce — CRM / Sales Automation
- Unique edge: customizable workflows & AI forecasting
- Evaluated by CRO & Sales Ops for scale & accuracy
- HubSpot — CRM / Sales Enablement
- Unique edge: integrated marketing & sales suite
- Evaluated by VP Sales for ROI tracking
- Zoho — CRM / Sales Automation
- Unique edge: affordable pricing for mid-market
- Evaluated by Dir. Sales for budget fit
Marketing Tech
- Adobe Marketo — Marketing Automation
- Unique edge: advanced lead nurturing & scoring
- Evaluated by VP Marketing for campaign orchestration
- Mailchimp — Email Marketing
- Unique edge: easy-to-use templates & analytics
- Evaluated by Dir. Digital Marketing for quick deployment
- Sprinklr — Social Media Management
- Unique edge: unified CX across social channels
- Evaluated by Dir. Audience Engagement for brand consistency
✅ Do-Now Checklist
Connect with Brian Fisher on LinkedIn (link above) using this MediaCo Holding Inc. sales trigger as an intro
Send first touch via email + DM with the Copy-My-Prompt block (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑Unified Revenue Operations platform❑
PROOF_METRIC = ❑345% digital rev surge❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Brian
COMPANY = MediaCo Holding Inc.
DEPT = Revenue
SIZE = ≈15
BOTTLENECK = fragmented sales ops
EVENT = promotion to CRO
DETAIL = elevation to Chief Revenue Officer
PAIN = scaling multicultural audience monetization
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250818836973&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 345% increase in digital revenue
NEXT_SIZE = ≈50
EMP_EST = 330
REV_EST = ≈$120M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈15-person Revenue
Brian—noticed your Revenue team is ≈15.
That’s when fragmented sales ops slows growth.
We helped ≈ TBD fix this with Unified Revenue Operations platform.
Result: 345% increase in digital revenue.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about elevation to Chief Revenue Officer — scaling multicultural audience monetization.
Unified Revenue Operations platform. 345% digital rev surge.
Quick chat?