Deal Flow Spotlight: Mercedes-Benz USA
Greg Gates is now VP of Network Development at Mercedes-Benz USA. Optimize your pipeline with network analytics and CX tools. Close faster, hit quota.
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🚀 Battle Card: Mercedes-Benz USA
Quick trigger: Greg Gates appointed VP of Network Development (September 2025)
👤 Decision Maker in the News
- Greg Gates, Vice President of Network Development · 🔗 LinkedIn
💡 Why It Matters
- This Mercedes-Benz USA sales trigger underscores strategic focus on enhancing dealer network to boost luxury market leadership. → Source
🎯 Core Pain Point
- Under-optimized dealer network expansion
- Inconsistent customer experience across retail network
💰 What to Pitch
- Primary: Network analytics platform → Optimize network performance and dealership growth aligned with this Mercedes-Benz USA sales trigger.
- Expansion: Customer experience management solution → Elevate satisfaction and retention following this Mercedes-Benz USA sales trigger.
🗺️ Quick Context
- HQ: Atlanta, GA
- Employees: ≈ 2,500
- Rev: ≈ $8 B
- Website: https://www.mbusa.com/
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Mercedes-Benz USA’s business.*
- SAP — SCM / ERP
- Unique edge: Comprehensive end-to-end supply chain suite
- Evaluated by VP Ops & CIO for integration depth
- Oracle — SCM Cloud
- Unique edge: Cloud-native scalability
- Evaluated by VP Network Dev & IT for real-time visibility
- Blue Yonder — Supply Chain Planning
- Unique edge: AI-driven forecasting
- Evaluated by Director Supply Chain for demand planning accuracy
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑network analytics platform❑
PROOF_METRIC = ❑30% increase in network efficiency❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Greg
COMPANY = Mercedes-Benz USA
DEPT = Network Development
SIZE = 10
BOTTLENECK = under-optimized dealer network expansion
EVENT = new VP appointment
DETAIL = appointing Greg Gates as VP of Network Development
PAIN = inconsistent dealer experience across network
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250818128476&div=41152219
SIM_CO = BMW USA
WIN_METRIC = 20% faster dealership onboarding
NEXT_SIZE = 30
EMP_EST = ≈ 2,500
REV_EST = ≈ $8B
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 10-person Network Development
Greg—noticed your Network Development team is ≈ 10.
That’s when under-optimized dealer network expansion slows growth.
We helped BMW USA fix this with network analytics platform.
Result: 20% faster dealership onboarding.
Quick call?
PS—next bottleneck hits ≈ 30.
DM ≤45 words, TONE:
Saw your post about appointing Greg Gates as VP of Network Development — inconsistent dealer experience across network.
network analytics platform. 30% increase in network efficiency.
Quick chat?