MERGE Battle Card: AI Creative Strategy Trigger
MERGE taps Meta vet Cait Vlastakis Smith for AI content lead. Fire up your pipeline. Pitch your creative platform. Hit quota. 🔥
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🚀 Battle Card: MERGE
Quick trigger:
This MERGE sales trigger signals a ramp in AI-powered creative and content strategy—time to strike while the team’s retooling.
👤 Decision Maker in the News
- Cait Vlastakis Smith, Executive Vice President of Creative Strategy
💡 Why It Matters
- Agencies in health and wellness must fuse human insight, data and AI to craft compliant, personalized experiences across every channel. → Source
🎯 Core Pain Point
- Scaling personalized experiences across global, regulated healthcare markets
- Ensuring ethical, data-driven content that meets privacy & safety standards
💰 What to Pitch
- Primary: Creative collaboration platform → Streamlines design systems & approvals for faster time to market
- Expansion: AI-driven content personalization engine → Delivers hyper-targeted experiences at scale
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 750
- Rev: ≈ $120 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win MERGE’s business.*
Sales
- [salesforce.com](https://salesforce.com) — Enterprise CRM
- [hubspot.com](https://hubspot.com) — Inbound marketing & CRM
- [outreach.io](https://outreach.io) — Sales engagement
Marketing
- [adobe.com](https://adobe.com) — Creative Cloud & marketing suite
- [marketo.com](https://marketo.com) — Marketing automation
- [hootsuite.com](https://hootsuite.com) — Social media management
Product/Eng
- [atlassian.com](https://atlassian.com) — Jira & Confluence
- [github.com](https://github.com) — Code hosting & collaboration
- [asana.com](https://asana.com) — Project management
HR & People
- [workday.com](https://workday.com) — HR & finance
- [bamboohr.com](https://bamboohr.com) — HR management
- [linkedin.com](https://linkedin.com) — Recruiting & networking
✅ Do-Now Checklist
Connect with Cait Vlastakis Smith on LinkedIn when you find her profile
Email + DM referencing this MERGE sales trigger and send your first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Use this MERGE sales trigger to open doors, show value and own the creative strategy conversation.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Cait
COMPANY = MERGE
DEPT = Creative Strategy
SIZE = ≈ 750
BOTTLENECK = scaling personalized experiences across global, regulated healthcare markets
EVENT = Appointment of Former Meta Content Leader Cait Vlastakis Smith to Head Creative Strategy
DETAIL = Cait's appointment as EVP of Creative Strategy
PAIN = ensuring ethical, data-driven content meets privacy & safety standards
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001641172&div=41152219
SIM_CO = Globant
WIN_METRIC = 20% faster time-to-market
NEXT_SIZE = ≈ 1000
EMP_EST = ≈ 750
REV_EST = ≈ $120M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 750-person Creative Strategy
Cait—noticed your Creative Strategy team is ≈ 750.
That’s when scaling personalized experiences across global, regulated healthcare markets slows growth.
We helped Globant fix this with ≈ TBD.
Result: 20% faster time-to-market.
Quick call?
PS—next bottleneck hits ≈ 1000.
DM ≤45 words, TONE:
Saw your post about Cait's appointment as EVP of Creative Strategy — ensuring ethical, data-driven content meets privacy & safety standards.
≈ TBD. ≈ TBD.
Quick chat?