MetLife IM Private Credit Deal Trigger
MetLife IM taps Geert Henckens as Global Head of Private Fixed Income. Use this trigger to fuel your pipeline, close private credit deals, and crush your quota.
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🚀 Battle Card: MetLife Investment Management
Quick trigger:
👤 Decision Maker in the News
- Geert Henckens, Global Head of Private Fixed Income · 🔗 LinkedIn
💡 Why It Matters
- This MetLife Investment Management sales trigger underscores accelerating focus on private credit to meet institutional demand and capture non-bank lending growth. → Source
🎯 Core Pain Point
- Scaling private fixed income origination globally
- Managing downside risk across diverse private assets
💰 What to Pitch
- Primary: Private Credit Origination Platform → Accelerated deal flow & market coverage
- Expansion: Portfolio Risk Analytics → Enhanced downside protection & client confidence
🗺️ Quick Context
- HQ: Whippany, NJ
- Employees: ≈ 1,500
- Rev: ≈ $1 B
- Website: investments.metlife.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win MetLife Investment Management’s business.*
- BlackRock — Private Credit / Fixed Income
- Unique edge: Massive scale with proprietary credit data
- Evaluated by CFO & COO for platform breadth
- Ares Management — Private Credit / Direct Lending
- Unique edge: Deep sector expertise & dedicated funds
- Evaluated by Head of Private Assets for target yields
- Apollo Global Management — Private Credit / Credit Solutions
- Unique edge: Flexible capital structures & co-investments
- Evaluated by Investment Committee for historic returns
✅ Do-Now Checklist
Connect with Geert Henckens on LinkedIn (link above)
Leverage this MetLife Investment Management sales trigger in your first outreach message
Generate tailored email + DM using Copy-My-Prompt and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Private Credit Origination Platform❑
PROOF_METRIC = ❑originated $21.6B in 2024❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Geert
COMPANY = MetLife Investment Management
DEPT = Private Fixed Income
SIZE = ≈ TBD
BOTTLENECK = scaling private fixed income origination globally
EVENT = named Geert Henckens global head of Private Fixed Income
DETAIL = Names Geert Henckens Global Head of Private Fixed Income
PAIN = scaling private fixed income origination globally
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250821742408&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 1,500
REV_EST = ≈ $1B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Private Fixed Income
Geert—noticed your Private Fixed Income team is ≈ TBD.
That’s when scaling private fixed income origination globally slows growth.
We helped ≈ TBD fix this with Private Credit Origination Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Names Geert Henckens Global Head of Private Fixed Income — scaling private fixed income origination globally.
Private Credit Origination Platform. originated $21.6B in 2024.
Quick chat?