🔥 Middleby Sales Trigger: SVP Rebecca Ellin
Middleby taps Rebecca Ellin as SVP of Investor Strategy. Use this sales trigger for your next touch—pitch IR management and capital analytics to fuel deal flow.
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🚀 Battle Card: The Middleby Corporation
Quick trigger:
👤 Decision Maker in the News
- Rebecca Ellin, Senior Vice President of Investor Strategy and Corporate Development 📧 rellin@middleby.com · 🔗 LinkedIn
💡 Why It Matters
- This The Middleby Corporation sales trigger signals a ramp-up in capital markets expertise to drive the planned Food Processing spinoff and boost investor confidence. → Source
🎯 Core Pain Point
- Dispersed investor communication across transformation initiatives
- Lack of real-time capital allocation analytics for spinoff readiness
💰 What to Pitch
- Primary: Investor Relations Management Platform → Streamlined stakeholder engagement
- Expansion: Capital Allocation Analytics Tool → Optimized resource deployment leveraging The Middleby Corporation sales trigger
🗺️ Quick Context
- HQ: Elgin, IL
- Employees: ≈ 7,000
- Rev: ≈ $3 B
- Website: middleby.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win The Middleby Corporation’s business.*
- Q4 — Investor Relations Platform
- Unique edge: Real-time financial data integration
- Evaluated by SVP Investor Strategy for engagement tools
- Nasdaq — IR Solutions
- Unique edge: Market credibility & index support
- Evaluated by VP Finance for compliance ease
- DFIN — Board & IR Services
- Unique edge: End-to-end disclosure management
- Evaluated by Corporate Development for governance
- S&P Global — Capital Markets Intelligence
- Unique edge: Deep analytics and ratings
- Evaluated by Investor Relations for market insights
- Ipreo — Investor Targeting
- Unique edge: LP data and outreach automation
- Evaluated by Capital Markets team for targeting efficiency
✅ Do-Now Checklist
Connect with Rebecca on LinkedIn and trigger a convo using this The Middleby Corporation sales trigger
Generate email + DM with the Copy-My-Prompt block and reference the spinoff momentum
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
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NAME = Rebecca
COMPANY = The Middleby Corporation
DEPT = Investor Strategy and Corporate Development
SIZE = ≈ TBD
BOTTLENECK = dispersed investor communication across transformation initiatives
EVENT = Middleby Appoints Rebecca Ellin as Senior Vice President of Investor Strategy and Corporate Development
DETAIL = planned Food Processing segment spinoff
PAIN = lack of real-time capital allocation analytics for spinoff readiness
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251029748382&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 7000
REV_EST = ≈ $3B
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Investor Strategy and Corporate Development
Rebecca—noticed your Investor Strategy and Corporate Development team is ≈ TBD.
That’s when dispersed investor communication across transformation initiatives slows growth.
We helped ≈ TBD fix this with Investor Relations Management Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about planned Food Processing segment spinoff — lack of real-time capital allocation analytics for spinoff readiness.
Investor Relations Management Platform. ≈ TBD.
Quick chat?