Battle Card: Minze Health’s New CEO Means Pipeline Gold
Minze Health taps Thomas Moore as CEO. Signal to pitch U.S. at-home urology diagnostics, streamline reimbursement, and win key partnerships. Fuel your pipeline & commission.
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🚀 Battle Card: Minze Health
Quick trigger:
👤 Decision Maker in the News
- Thomas Moore, President and Chief Executive Officer 📧 tom.moore@minzehealth.com · 🔗 LinkedIn
💡 Why It Matters
- Incoming CEO with 20+ years in medtech commercial scaling, reimbursement & global expansion signals a major Minze Health sales trigger—U.S. growth and Series B fundraising ramp up. → Source
🎯 Core Pain Point
- Need to establish reimbursement pathways in U.S. for at-home urology diagnostics
- Scale commercial operations & healthcare partnerships in a crowded telemedicine market
💰 What to Pitch
- Primary: Integrated diagnostics & digital therapeutics platform → Accelerate U.S. market entry with a bundled solution
- Expansion: Value-based care analytics & remote monitoring dashboard → Boost reimbursement win rates & provider adoption
🗺️ Quick Context
- HQ: Antwerp, Belgium & Minneapolis, MN
- Employees: ≈ 50
- Rev: ≈ $5 M
- Website: minzehealth.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Minze Health’s business after this Minze Health sales trigger.
- Pear Therapeutics — Digital Therapeutics
- Philips Healthcare — Remote Patient Monitoring
- Propeller Health — Connected Health Platform
- Kaia Health — Digital Therapeutics
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (see links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Turn this Minze Health sales trigger into your pipeline fuel—get intel like this daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑bundled diagnostics & therapeutics platform❑
PROOF_METRIC = ❑30% faster time-to-reimbursement❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Thomas
COMPANY = Minze Health
DEPT = Executive
SIZE = ≈ 50
BOTTLENECK = establishing U.S. reimbursement pathways
EVENT = Appoints Thomas Moore as President and Chief Executive Officer
DETAIL = Appoints Thomas Moore as President and Chief Executive Officer
PAIN = Difficulty scaling commercial ops and securing reimbursements
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812755401&div=41152219
SIM_CO = Pear Therapeutics
WIN_METRIC = 30% faster time-to-reimbursement
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 50
REV_EST = ≈ $5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Executive
Thomas—noticed your Executive team is ≈ 50.
That’s when establishing U.S. reimbursement pathways slows growth.
We helped Pear Therapeutics fix this with bundled diagnostics & therapeutics platform.
Result: 30% faster time-to-reimbursement.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Appoints Thomas Moore as President and Chief Executive Officer — Difficulty scaling commercial ops and securing reimbursements.
bundled diagnostics & therapeutics platform. 30% faster time-to-reimbursement. Quick chat?