MIPS China Growth Sales Trigger Battle Card

🚀 Battle Card: MIPS

• Alan Li, Head of Business Development, China · 🔗 LinkedIn

• This MIPS sales trigger highlights the push to scale Physical AI and RISC-V IP adoption across China’s automotive and industrial sectors. → Source

• Complex go-to-market in China’s fragmented Physical AI ecosystem

• Long design cycles for evaluating and integrating RISC-V IP

• Primary: MIPS Atlas Explorer virtual platforms → Accelerate software/hardware co-design by 30%

• Expansion: MIPS Atlas modular RISC-V IP portfolio → Customize edge AI processors for top-tier performance

• HQ: San Jose, CA

• Employees: ≈ 250

• Rev: ≈ $80 M

• Website: mips.com

🤼 Competitive Intel

• Arm — Processor IP
• Unique edge: Ubiquitous ecosystem & optimized cores
• Evaluated by VP Ops for performance benchmarks

• Synopsys — Processor IP & EDA
• Unique edge: Tight EDA integration & verification tools
• Evaluated by Dir. Engineering for risk mitigation

• SiFive — RISC-V IP
• Unique edge: Customizable core designs & developer ecosystem
• Evaluated by Head of HW for roadmap flexibility

• Cadence — EDA / IP
• Unique edge: End-to-end design-to-silicon flow
• Evaluated by IT & Engineering for toolchain productivity

• Andes Technology — RISC-V IP
• Unique edge: Low-power cores for embedded applications
• Evaluated by Dir. Product for power/performance

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Atlas Explorer virtual platforms❑
PROOF_METRIC  = ❑30% faster co-design❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Alan
COMPANY     = MIPS
DEPT        = Business Development
SIZE        = ≈10
BOTTLENECK  = Complex go-to-market in China’s fragmented Physical AI ecosystem
EVENT       = Appoints Alan Li as Head of Business Development to Accelerate China Growth
DETAIL      = Accelerate China Growth
PAIN        = Long design cycles for evaluating and integrating RISC-V IP
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250921661849&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = accelerate software/hardware co-design by 30%
NEXT_SIZE   = ≈20
EMP_EST     = ≈250
REV_EST     = ≈$80M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Business Development

Alan—noticed your Business Development team is ≈10.

That’s when Complex go-to-market in China’s fragmented Physical AI ecosystem slows growth.

We helped ≈ TBD fix this with Atlas Explorer virtual platforms.

Result: accelerate software/hardware co-design by 30%.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about Accelerate China Growth — Long design cycles for evaluating and integrating RISC-V IP.  
Atlas Explorer virtual platforms. 30% faster co-design.  
Quick chat?