MNTN Data Partnership Trigger: Woollard Hire Boosts CTV Deals

🚀 Battle Card: MNTN

• Fraser Woollard, Head of Business Development and Data Partnerships · 🔗 [LinkedIn](https://www.linkedin.com/company/mntn/)

• This MNTN sales trigger underscores the critical role of data partnerships in scaling AI-driven CTV campaigns. → Source

• Inefficient CTV data integrations limiting real-time performance optimization

• Lack of scalable partner network to support rapid product roadmap acceleration

• Primary: Data Integration Platform → Seamless partner onboarding & unified Performance Graph metrics

• Expansion: AI-driven Analytics Module → Enhanced targeting insights & improved campaign ROI

• HQ: New York, NY

• Employees: ≈ 250

• Rev: ≈ $75 M

• Website: [mountain.com](https://mountain.com/)

🤼 Competitive Intel

• The Trade Desk — DSP / CTV Advertising
• Unique edge: Omnichannel bidding & real-time AI optimization
• Evaluated by Head of Product for bidding engine sophistication

• Roku OneView — CTV Ad Platform
• Unique edge: Native access to Roku audience & cross-device reach
• Evaluated by VP Marketing for first-party data leverage

• Hulu Advertising — Streaming Ad Sales
• Unique edge: Premium content inventory & ad targeting precision
• Evaluated by Head of Media for brand safety & audience engagement

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑≈ TBD❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑≈ TBD❑
TONE          = ❑≈ TBD❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Fraser
COMPANY     = MNTN
DEPT        = Business Development and Data Partnerships
SIZE        = ≈ TBD
BOTTLENECK  = ≈ TBD
EVENT       = MNTN Taps Former Mediaocean Executive, Fraser Woollard, to Lead Data Partnership Strategy
DETAIL      = lead data partnership strategy
PAIN        = ≈ TBD
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009111407&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 250
REV_EST     = ≈ $75 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Business Development and Data Partnerships

Fraser—noticed your Business Development and Data Partnerships team is ≈ TBD.

That’s when ≈ TBD slows growth.

We helped ≈ TBD fix this with ≈ TBD.

Result: ≈ TBD.  
≈ TBD

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about lead data partnership strategy — ≈ TBD.  
≈ TBD. ≈ TBD.  
≈ TBD.```