MNTN Data Partnership Trigger: Woollard Hire Boosts CTV Deals
Fraser Woollard joins MNTN to scale AI-driven CTV data partnerships. Use this trigger to pitch seamless data integration & AI analytics, boost your pipeline and close faster.
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🚀 Battle Card: MNTN
Use this MNTN sales trigger to jumpstart your outreach.
Quick trigger:
👤 Decision Maker in the News
- Fraser Woollard, Head of Business Development and Data Partnerships · 🔗 [LinkedIn](https://www.linkedin.com/company/mntn/)
💡 Why It Matters
- This MNTN sales trigger underscores the critical role of data partnerships in scaling AI-driven CTV campaigns. → Source
🎯 Core Pain Point
- Inefficient CTV data integrations limiting real-time performance optimization
- Lack of scalable partner network to support rapid product roadmap acceleration
💰 What to Pitch
- Primary: Data Integration Platform → Seamless partner onboarding & unified Performance Graph metrics
- Expansion: AI-driven Analytics Module → Enhanced targeting insights & improved campaign ROI
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 250
- Rev: ≈ $75 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win MNTN’s business.
- The Trade Desk — DSP / CTV Advertising
- Unique edge: Omnichannel bidding & real-time AI optimization
- Evaluated by Head of Product for bidding engine sophistication
- Roku OneView — CTV Ad Platform
- Unique edge: Native access to Roku audience & cross-device reach
- Evaluated by VP Marketing for first-party data leverage
- Hulu Advertising — Streaming Ad Sales
- Unique edge: Premium content inventory & ad targeting precision
- Evaluated by Head of Media for brand safety & audience engagement
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Fraser
COMPANY = MNTN
DEPT = Business Development and Data Partnerships
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = MNTN Taps Former Mediaocean Executive, Fraser Woollard, to Lead Data Partnership Strategy
DETAIL = lead data partnership strategy
PAIN = ≈ TBD
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009111407&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 250
REV_EST = ≈ $75 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Business Development and Data Partnerships
Fraser—noticed your Business Development and Data Partnerships team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
≈ TBD
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about lead data partnership strategy — ≈ TBD.
≈ TBD. ≈ TBD.
≈ TBD.```