Molson Coors Sales Trigger: Goyal’s Expansion Play
Rahul Goyal tapped as Molson Coors CEO. He’s dialing up Beyond Beer M&A. Pitch ERP modernization and CDP to close pipeline deals 🔥
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🚀 Battle Card: Molson Coors Beverage Company
Quick trigger:
👤 Decision Maker in the News
- Rahul Goyal, President and Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- This Molson Coors Beverage Company sales trigger underscores a pivot towards aggressive portfolio expansion leveraging strategic partnerships. → Source
🎯 Core Pain Point
- Lack of integrated data-driven growth strategy to support Beyond Beer expansion
- Need for seamless technology & partner integration to scale acquisitions and joint ventures
Capitalize on this Molson Coors Beverage Company sales trigger by aligning your solution with the new leadership’s expansion agenda.
💰 What to Pitch
- Primary: Industry-specific ERP modernization → seamless integration of acquired brands & operations
- Expansion: Customer data platform → personalized marketing for diversified beverage portfolio
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 17,000
- Rev: ≈ $11 B
- Website: molsoncoors.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Molson Coors Beverage Company’s business.
- SAP — ERP / SCM
- Unique edge: Enterprise-grade global support
- Evaluated by Board & IT for global footprint & scalability
- Oracle NetSuite — ERP / Financials
- Unique edge: Unified cloud suite for finance & ops
- Evaluated by CFO for consolidation speed
- Microsoft Dynamics 365 — ERP / CRM
- Unique edge: Tight MS Office & Azure integration
- Evaluated by CIO for seamless user adoption
- Infor — ERP / SCM
- Unique edge: Industry-specific beverage modules
- Evaluated by VP Ops for specialized functionality
✅ Do-Now Checklist
Connect with Rahul Goyal on LinkedIn (link above)
Reference this Molson Coors Beverage Company sales trigger in your outreach opening
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
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📌 TARGET COMPANY
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NAME = Rahul Goyal
COMPANY = Molson Coors Beverage Company
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = Board Names Rahul Goyal as President and Chief Executive Officer
DETAIL = Molson Coors Beverage Company Board Names Rahul Goyal as President and Chief Executive Officer
PAIN = ≈ TBD
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922883581&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ❑≈ TBD❑
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 17000
REV_EST = ≈ $11 B
────────────────────────
TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Rahul Goyal—noticed your ≈ TBD team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ❑≈ TBD❑.
Result: ≈ TBD.
Want the 2-min recap?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Molson Coors Beverage Company Board Names Rahul Goyal as President and Chief Executive Officer — ≈ TBD.
❑≈ TBD❑. ❑≈ TBD❑.
Send case study?