Sales Battle Card: MorganFranklin Cyber – Healthcare & Pharma Trigger
Matt DeFrain jumps in as MD for Healthcare, Pharma & Life Sciences at MorganFranklin Cyber. Target urgent cyber threats and compliance gaps with advisory + SOC. 🔥 Next touch ready.
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🚀 Battle Card: MorganFranklin Cyber
Quick trigger: Matt DeFrain rejoins as Managing Director, Healthcare, Pharma and Life Sciences sector (≈ 2025-08)
👤 Decision Maker in the News
- Matt DeFrain, Managing Director, Healthcare, Pharma and Life Sciences sector
💡 Why It Matters
- This MorganFranklin Cyber sales trigger signals a major upswing in sector-specific cybersecurity leadership—clients need proven resilience strategies fast. → Source
🎯 Core Pain Point
- Escalating healthcare and pharma cyber threats demanding specialized defense programs
- Regulatory compliance and third-party risk management inconsistencies
💰 What to Pitch
- Primary: Cybersecurity Advisory Services → Tailored healthcare, pharma and life sciences cybersecurity framework
- Expansion: Managed Security Operations Center (SOC) → Continuous threat monitoring and rapid response
🗺️ Quick Context
- HQ: Washington, DC
- Employees: ≈ 200
- Rev: ≈ $75 M
- Website: https://www.mfcyber.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win MorganFranklin Cyber’s healthcare and pharma sector business.
- Deloitte — Cybersecurity Advisory
- Unique edge: Global risk practice with deep healthcare expertise
- Evaluated by CISO & VP IT for integrated compliance
- KPMG — Cyber Risk & Compliance
- Unique edge: Audit-backed cyber compliance frameworks
- Evaluated by Legal & Compliance for regulatory fit
- BDO — Cyber Risk & Resilience
- Unique edge: Agile boutique scope with global footprint
- Evaluated by CIO for tailored program agility
- Accenture — Managed Security Services
- Unique edge: Tech-driven automation and AI integration
- Evaluated by CTO & Network Ops for advanced SOC capabilities
- PwC — Enterprise Cyber Transformation
- Unique edge: End-to-end risk management and advisory
- Evaluated by CFO & COO for strategic roadmap alignment
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the MorganFranklin Cyber sales trigger Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matt
COMPANY = MorganFranklin Cyber
DEPT = Healthcare, Pharma and Life Sciences
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = Matt DeFrain rejoining
DETAIL = lead Healthcare, Pharma and Life Sciences sector
PAIN = Escalating healthcare and pharma cyber threats
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812762926&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈200
REV_EST = ≈$75M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Healthcare, Pharma and Life Sciences
Matt—noticed your Healthcare, Pharma and Life Sciences team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about lead Healthcare, Pharma and Life Sciences sector — Escalating healthcare and pharma cyber threats.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?