Battle Card: Morningstar DBRS APAC Hub Sales Trigger

🚀 Battle Card: Morningstar DBRS

• Kevin Stephenson, Managing Director, APAC Credit Ratings · 🔗 LinkedIn

• Natalie Wells, Managing Director, Head of APAC Business Development · 🔗 LinkedIn

• A dedicated APAC hub accelerates regional coverage and client responsiveness → Source

• Lack of local credit-rating infrastructure slowing deal execution in APAC

• Regulatory complexity around AFSL licensing and ASIC compliance

• Primary: Regional Risk & Compliance Platform → Seamless ASIC-compliant rating issuance

• Expansion: Real-time Analytics Dashboard → Deeper insights across 160+ asset classes

• HQ: Sydney, NSW

• Employees: ≈ 900

• Rev: ≈ $200 M

• Website: dbrsmorningstar.com/australia

🤼 Competitive Intel

• salesforce.com — CRM
• Unique edge: Customizable financial-services modules
• Evaluated by Natalie Wells for go-to-market alignment

• hubspot.com — CRM & Marketing
• Unique edge: Integrated inbound lead gen
• Evaluated by APAC Business Dev for cost efficiency

• microsoftdynamics.com — CRM
• Unique edge: Seamless Office 365 integration
• Evaluated by Kevin Stephenson for existing Microsoft footprint

• snowflake.com — Data Cloud
• Unique edge: Scalable analytics on multi-cloud
• Evaluated by Analytics leads for data performance

• databricks.com — Unified Analytics
• Unique edge: End-to-end ML pipelines
• Evaluated by Data Science for model deployment

• alteryx.com — Self-service Analytics
• Unique edge: Rapid drag-and-drop workflows
• Evaluated by APAC analytics teams for speed

• metricstream.com — GRC Platform
• Unique edge: Pre-built regulatory content
• Evaluated by compliance officer for AFSL readiness

• logicgate.com — RiskOps
• Unique edge: Flexible workflow automation
• Evaluated by Ops leads for process orchestration

• ascentregtech.com — Regulatory Intelligence
• Unique edge: Real-time rule updates
• Evaluated for ongoing ASIC compliance

• workday.com — HCM
• Unique edge: Global HR + finance unify
• Evaluated by HR for APAC talent scale-up

• bamboohr.com — People Ops
• Unique edge: User-friendly hiring & onboarding
• Evaluated for local SME team ramp-up

• greenhouse.io — Recruiting
• Unique edge: Collaborative hiring platform
• Evaluated by Talent leads for structured processes

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Regional Risk & Compliance Platform❑
PROOF_METRIC  = ❑≈ 30% faster compliance❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kevin
COMPANY     = Morningstar DBRS
DEPT        = APAC Credit Ratings
SIZE        = ≈ TBD
BOTTLENECK  = Lack of local credit-rating infrastructure
EVENT       = Expands into Asia Pacific with New Australia Regional Hub
DETAIL      = new Australia regional hub
PAIN        = Regulatory complexity around AFSL licensing and ASIC compliance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251028544058&div=41152219
SIM_CO      = Fitch Ratings
WIN_METRIC  = 40% faster rating issuance
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 900
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person APAC Credit Ratings

Kevin—noticed your APAC Credit Ratings team is ≈ TBD.

That’s when Lack of local credit-rating infrastructure slows growth.

We helped Fitch Ratings fix this with Regional Risk & Compliance Platform.

Result: 40% faster rating issuance.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about new Australia regional hub — Regulatory complexity around AFSL licensing and ASIC compliance.  
Regional Risk & Compliance Platform. ≈ 30% faster compliance.  
Quick chat?