Pipeline Alert: Murphy USA Sales Trigger
Murphy USA names a new CEO, doubles down with a $2B buyback and 19% dividend boost. Time to dial in supply chain monitoring and capital analytics. ✅
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Do not index
🚀 Battle Card
🚀 Battle Card: Murphy USA Inc.
Quick trigger: CEO Transition & Cap Allocation Strategy reaffirmation (Oct 29, 2025) — a high-opportunity
👤 Decision Maker in the News
- Mindy K. West, President and Chief Executive Officer 🔗 LinkedIn
💡 Why It Matters
- New leadership and $2B share buyback plus 19% dividend bump signal aggressive capital deployment and operations scaling for NTI rollouts. This Murphy USA Inc. sales trigger demands supply chain agility. → Source
🎯 Core Pain Point
- Rapid spin-up of NTI locations needs efficient supply chain setup.
- Maintaining disciplined capital allocation demands real-time inventory and ops visibility.
💰 What to Pitch
- Primary: Real-time supply chain monitoring platform → maximize uptime for new store rollouts
- Expansion: Capital allocation analytics solution → optimize repurchase and dividend impact on working capital
🗺️ Quick Context
- HQ: El Dorado, AR
- Employees: ≈ 17,000
- Rev: ≈ $10 B
- Website: ir.corporate.murphyusa.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Murphy USA Inc.’s business.
- SAP — ERP / SCM
- Unique edge: Enterprise-grade global support
- Evaluated by COO & VP Ops for end-to-end processes
- Oracle — SCM Cloud
- Unique edge: Integrated finance & supply chain
- Evaluated by IT & Finance for unified platform
- BlueYonder — Supply chain planning
- Unique edge: AI-driven demand forecasting
- Evaluated by Dir. Logistics for forecast accuracy
- Manhattan Associates — WMS & distribution
- Unique edge: Best-in-class warehouse execution
- Evaluated by Ops for fulfillment speed
✅ Do-Now Checklist
Email + DM referencing this Murphy USA Inc. sales trigger and our supply chain solutions
Log follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑real-time supply chain monitoring platform❑
PROOF_METRIC = ❑35% fewer stockouts❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mindy
COMPANY = Murphy USA Inc.
DEPT = Operations
SIZE = ≈ 50
BOTTLENECK = rapid NTI rollouts
EVENT = CEO transition
DETAIL = capital allocation reaffirmation
PAIN = inefficient supply chain setup slowing new store openings
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251029143832&div=41152219
SIM_CO = Casey’s General Store
WIN_METRIC = 30% faster store openings
NEXT_SIZE = ≈ 150
EMP_EST = ≈ 17,000
REV_EST = ≈ $10B
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Operations
Mindy—noticed your Operations team is ≈ 50.
That’s when rapid NTI rollouts slows growth.
We helped Casey’s General Store fix this with real-time supply chain monitoring platform.
Result: 30% faster store openings.
Quick call?
PS—next bottleneck hits ≈ 150.
DM ≤45 words, TONE:
Saw your post about capital allocation reaffirmation — inefficient supply chain setup slowing new store openings.
real-time supply chain monitoring platform. 35% fewer stockouts.
Quick chat?