Battle Card: Myers Industries CFO Trigger

🚀 Battle Card: Myers Industries, Inc.

• Samantha Rutty, Executive Vice President & Chief Financial Officer · 🔗 LinkedIn

• Signals renewed focus on sustainable product innovation backed by disciplined finance leadership. → Source

• Need for streamlined global financial operations

• Aligning capital allocation with growth and sustainability goals

• Primary: Financial Planning & Analysis platform → Real-time financial insights and scenario planning to nail this Myers Industries, Inc. sales trigger

• Expansion: HR & People analytics solution → Optimize talent costs and retention post-trigger

• HQ: Akron, OH

• Employees: ≈ 2,700

• Rev: ≈ $836 M

• Website: myersindustries.com

🤼 Competitive Intel

• Oracle NetSuite — Cloud ERP / Financials
• Unique edge: Unified financial and operational suite
• Evaluated by CFO & VP Finance for scalability

• Workday — Financial Management & HR
• Unique edge: Unified finance and HR data
• Evaluated by CHRO & CFO for workforce planning

• Sage Intacct — Cloud ERP
• Unique edge: Best-in-class core financials
• Evaluated by Finance Directors for audit automation

• Adaptive Insights — FP&A
• Unique edge: Flexible, driver-based planning
• Evaluated by FP&A teams for forecasting accuracy

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Financial Planning & Analysis platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Samantha
COMPANY     = Myers Industries, Inc.
DEPT        = Finance
SIZE        = ≈ TBD
BOTTLENECK  = streamlined global financial operations
EVENT       = Appoints Samantha Rutty as EVP & CFO
DETAIL      = Appoints Samantha Rutty as Executive Vice President and Chief Financial Officer
PAIN        = Need for streamlined global financial operations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250905809954&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = 2700
REV_EST     = $836M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Finance

Samantha—noticed your Finance team is ≈ TBD.

That’s when streamlined global financial operations slows growth.

We helped ≈ TBD fix this with Financial Planning & Analysis platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appoints Samantha Rutty as Executive Vice President and Chief Financial Officer — Need for streamlined global financial operations.  
Financial Planning & Analysis platform. ≈ TBD.  
Quick chat?