Next Touch Alert: NOVA Infrastructure Expansion

NOVA Infrastructure just expanded its team. Use this hiring surge to pitch your ATS and ramp your pipeline. Close more deals, faster.

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๐Ÿš€ Battle Card: NOVA Infrastructure

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • As a NOVA Infrastructure sales trigger, this team expansion highlights ramped-up hiring and talent investment โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling recruitment and onboarding without process bottlenecks
  • Maintaining visibility and coordination across growing investment teams
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๐Ÿ’ฐ What to Pitch
  • Primary: Applicant Tracking System โ†’ Capitalize on this NOVA Infrastructure sales trigger with faster hiring
  • Expansion: HR Analytics & Onboarding Suite โ†’ Seamless onboarding & performance tracking
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๐Ÿ—บ๏ธ Quick Context
  • HQ: New York, NY
  • Employees: โ‰ˆ 50
  • Rev: โ‰ˆ $15 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win NOVA Infrastructureโ€™s HR & People tech business.*
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  • Workday โ€” HCM / HRIS
    • Unique edge: Comprehensive global HR suite
    • Evaluated by VP People for compliance & scaling
  • Greenhouse โ€” ATS
    • Unique edge: Advanced recruiting workflows
    • Evaluated by Talent Acquisition for pipeline insights
  • iCIMS โ€” ATS
    • Unique edge: Robust reporting & integrations
    • Evaluated by Recruitment for enterprise fitting
  • BambooHR โ€” HRIS
    • Unique edge: User-friendly mid-market platform
    • Evaluated by HR Director for cost-effective management
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โœ… Do-Now Checklist

Connect with Matt Altman on LinkedIn (link above)
Craft messaging that leverages this NOVA Infrastructure sales trigger
Pitch Applicant Tracking System demo by EOD
Add follow-ups in CRM (Day 3 & Day 7)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
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OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘<1-line value>โ‘
PROOF_METRIC  = โ‘<metric>โ‘
CTA_STYLE     = โ‘quick_call | case_studyโ‘
TONE          = โ‘friendly | punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Matt
COMPANY     = NOVA Infrastructure
DEPT        = Investment
SIZE        = โ‰ˆ 8
BOTTLENECK  = Scaling recruitment and onboarding
EVENT       = New Hire and Team Promotions
DETAIL      = New Hire and Team Promotions
PAIN        = Scaling recruitment and onboarding
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909903191&div=41152219
SIM_CO      = Basalt Infrastructure Partners
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ 12
EMP_EST     = โ‰ˆ 50
REV_EST     = โ‰ˆ $15M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 8-person Investment

Mattโ€”noticed your Investment team is โ‰ˆ 8.

Thatโ€™s when Scaling recruitment and onboarding slows growth.

We helped Basalt Infrastructure Partners fix this with <<OFFER_BRIEF>>.

Result: <<WIN_METRIC>>.  
Want the 2-min recap?

PSโ€”next bottleneck hits โ‰ˆ 12.

DM โ‰ค45 words, TONE:
Saw your post about New Hire and Team Promotions โ€” Scaling recruitment and onboarding.  
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.  
Send case study?

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