Next Touch Alert: NOVA Infrastructure Expansion
NOVA Infrastructure just expanded its team. Use this hiring surge to pitch your ATS and ramp your pipeline. Close more deals, faster.
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🚀 Battle Card: NOVA Infrastructure
Quick trigger:
👤 Decision Maker in the News
- Matt Altman, Vice President · 🔗 LinkedIn
💡 Why It Matters
- As a NOVA Infrastructure sales trigger, this team expansion highlights ramped-up hiring and talent investment → Source
🎯 Core Pain Point
- Scaling recruitment and onboarding without process bottlenecks
- Maintaining visibility and coordination across growing investment teams
💰 What to Pitch
- Primary: Applicant Tracking System → Capitalize on this NOVA Infrastructure sales trigger with faster hiring
- Expansion: HR Analytics & Onboarding Suite → Seamless onboarding & performance tracking
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 50
- Rev: ≈ $15 M
- Website: novainfrastructure.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win NOVA Infrastructure’s HR & People tech business.*
- Workday — HCM / HRIS
- Unique edge: Comprehensive global HR suite
- Evaluated by VP People for compliance & scaling
- Greenhouse — ATS
- Unique edge: Advanced recruiting workflows
- Evaluated by Talent Acquisition for pipeline insights
- iCIMS — ATS
- Unique edge: Robust reporting & integrations
- Evaluated by Recruitment for enterprise fitting
- BambooHR — HRIS
- Unique edge: User-friendly mid-market platform
- Evaluated by HR Director for cost-effective management
✅ Do-Now Checklist
Connect with Matt Altman on LinkedIn (link above)
Craft messaging that leverages this NOVA Infrastructure sales trigger
Pitch Applicant Tracking System demo by EOD
Add follow-ups in CRM (Day 3 & Day 7)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matt
COMPANY = NOVA Infrastructure
DEPT = Investment
SIZE = ≈ 8
BOTTLENECK = Scaling recruitment and onboarding
EVENT = New Hire and Team Promotions
DETAIL = New Hire and Team Promotions
PAIN = Scaling recruitment and onboarding
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909903191&div=41152219
SIM_CO = Basalt Infrastructure Partners
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 12
EMP_EST = ≈ 50
REV_EST = ≈ $15M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Investment
Matt—noticed your Investment team is ≈ 8.
That’s when Scaling recruitment and onboarding slows growth.
We helped Basalt Infrastructure Partners fix this with <<OFFER_BRIEF>>.
Result: <<WIN_METRIC>>.
Want the 2-min recap?
PS—next bottleneck hits ≈ 12.
DM ≤45 words, TONE:
Saw your post about New Hire and Team Promotions — Scaling recruitment and onboarding.
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.
Send case study?