NinjaOne MSP Partnership Battle Card – Your Next-Touch Trigger
Paul Redding’s appointment at NinjaOne is your in. Grab this MSP Partnership Battle Card to pitch automated endpoint management, accelerate deal flow, and crush your quota.
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🚀 Battle Card: NinjaOne
Quick trigger: Paul Redding appointed Head of MSP Partnerships (Aug 25, 2025)
Champions: leverage this NinjaOne sales trigger to open doors.
👤 Decision Maker in the News
- Paul Redding, Head of MSP Partnerships · 🔗 LinkedIn
💡 Why It Matters
- Leadership hire signals a major push to scale MSP partner programs with automation and efficiency at the forefront. → Source
🎯 Core Pain Point
- Scaling MSP partnerships with manual, disjointed processes
- Balancing partner revenue growth with operational efficiency
💰 What to Pitch
- Primary: Automated Endpoint Management → enable MSPs to onboard clients faster and cut manual admin by ≥30%
- Expansion: Security Patch Management → reduce vulnerability windows and boost compliance
🗺️ Quick Context
- HQ: Austin, TX
- Employees: ≈ 500
- Rev: ≈ $100 M
- Website: ninjaone.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win NinjaOne’s business.
- ConnectWise Automate — RMM / Endpoint Management
- Unique edge: Tight integration with ConnectWise PSA
- Evaluated by MSP Ops & Dir. IT for workflow automation
- Datto RMM — RMM / Backup
- Unique edge: Bundled BCDR for uptime assurance
- Evaluated by VP Ops for risk mitigation
- Kaseya VSA — RMM / IT Management
- Unique edge: Unified IT management suite
- Evaluated by CTO for tool consolidation
- Microsoft Intune — MDM / Endpoint Security
- Unique edge: Native Windows integration
- Evaluated by Dir. Security for compliance
- ManageEngine Endpoint Central — Endpoint Management
- Unique edge: Cost-effective bundle with Intune rival
- Evaluated by Finance for TCO
✅ Do-Now Checklist
Connect with Paul Redding on LinkedIn (link above)
Reference the NinjaOne sales trigger in your first outreach
Generate email + DM using the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Paul
COMPANY = NinjaOne
DEPT = MSP Partnerships
SIZE = ≈8
BOTTLENECK = Scaling MSP partnerships with manual, disjointed processes
EVENT = Paul Redding appointed Head of MSP Partnerships
DETAIL = appointment as Head of MSP Partnerships
PAIN = Balancing partner revenue growth with operational efficiency
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825740244&div=41152219
SIM_CO = Datto
WIN_METRIC = 30% faster MSP onboarding
NEXT_SIZE = ≈15
EMP_EST = ≈500
REV_EST = ≈100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈8-person MSP Partnerships
Paul—noticed your MSP Partnerships team is ≈8.
That’s when Scaling MSP partnerships with manual, disjointed processes slows growth.
We helped Datto fix this with Automated endpoint management to streamline MSP operations.
Result: 30% faster MSP onboarding.
Quick call?
PS—next bottleneck hits ≈15.
DM ≤45 words, TONE:
Saw your post about appointment as Head of MSP Partnerships — Balancing partner revenue growth with operational efficiency.
Automated endpoint management to streamline MSP operations. 40% reduction in manual tasks.
Quick chat?```