Nintex Global Partner Playbook
Nintex just rolled out a global partner program. Leverage this sales trigger to drive pipeline, accelerate deal flow, and crush your commission goals.
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🚀 Battle Card: Nintex
Quick trigger: 👤 Decision Maker in the News - Brian Kuettel, Global Head of Partner Strategy and Sales · 🔗 LinkedIn 💡 Why It Matters - AI-driven business orchestration is the fastest route to revenue in an uncertain software landscape—this Nintex sales trigger signals a prime moment to engage channel partners at scale. → Source 🎯 Core Pain Point - Lack of unified partner resources to build and sell AI-powered workflows globally - Channel engagement gaps slowing go-to-market acceleration and co-sell opportunities 💰 What to Pitch - Primary: AI-powered Process Automation Platform → Accelerate partner-driven solution delivery - Expansion: Modern Partner Portal & Incentives Model → Boost partner engagement and unlock new revenue streams 🗺️ Quick Context - HQ: Bellevue, WA - Employees: ≈ 500 - Rev: ≈ $100 M - Website: nintex.com
🤼 Competitive Intel
Which other vendors you’ll bump into around this Nintex sales trigger. - Microsoft Power Automate — Low-code automation - Unique edge: Native Office 365 & Teams integration - Evaluated by Dir. of IT for seamless licensing - Appian — Low-code BPM - Unique edge: AI-driven case management - Evaluated by VP of Operations for rapid app delivery - Pegasystems — Process automation - Unique edge: Real-time decisioning and CRM convergence - Evaluated by COO for enterprise governance
✅ Do-Now Checklist
Connect with Brian Kuettel on LinkedIn and reference this Nintex sales trigger in your intro
Draft first-touch email + DM using the Copy-My-Prompt block (Step 7)
Schedule Day 3 & Day 10 follow-ups in CRM, emphasizing partner growth and AI readiness
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
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✏️ YOUR COMPANY
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OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑AI-powered partner portal with built-in incentives❑
PROOF_METRIC = ❑30% faster partner onboarding❑
CTA_STYLE = ❑case_study❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Brian
COMPANY = Nintex
DEPT = Partner Strategy and Sales
SIZE = ≈10
BOTTLENECK = channel engagement gaps
EVENT = New Global Partner Program launch
DETAIL = launch of its new Partner Program
PAIN = channel engagement gaps slowing go-to-market acceleration
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916392255&div=41152219
SIM_CO = AiGS
WIN_METRIC = 25% increase in co-sell opportunities
NEXT_SIZE = ≈20
EMP_EST = ≈500
REV_EST = ≈100M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Partner Strategy and Sales
Brian—noticed your Partner Strategy and Sales team is ≈10.
That’s when channel engagement gaps slows growth.
We helped AiGS fix this with AI-powered partner portal with built-in incentives.
Result: 25% increase in co-sell opportunities.
Want the 2-min recap?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about launch of its new Partner Program — channel engagement gaps slowing go-to-market acceleration.
AI-powered partner portal with built-in incentives. 30% faster partner onboarding.
Send case study?