Nokod Security Sales Battle Card
🔔 Nokod Security taps Dana Carmiel Shterman as VP Marketing. Signals ramp in pipeline targets for FY26. Pitch marketing automation & ABM to boost deal flow & commission.
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🚀 Battle Card: Nokod Security
Quick trigger:
👤 Decision Maker in the News
- Dana Carmiel Shterman, Vice President of Marketing · 🔗 LinkedIn
💡 Why It Matters
- This Nokod Security sales trigger signals a ramp-up in brand positioning spend and pipeline expectations heading into FY26. → Source
🎯 Core Pain Point
- Building category awareness in the emerging no-code/citizen developer security market
- Generating scalable pipeline to justify growth investments
💰 What to Pitch
- Primary: Marketing Automation Platform → Accelerate lead scoring, nurture flows & ROI measurement
- Expansion: ABM Services Package → Drive targeted campaigns, C-suite engagement & thought leadership
🗺️ Quick Context
- HQ: Boulder, CO & Tel Aviv, Israel
- Employees: ≈ 50
- Rev: ≈ $15 M
- Website: nokodsecurity.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Nokod Security’s business.*
- HubSpot Marketing Hub — Marketing Automation
- Unique edge: All-in-one CRM integration & easy UX
- Evaluated by VP Marketing for self-service adoption
- Marketo Engage — Marketing Automation
- Unique edge: Advanced lead scoring & personalization
- Evaluated by CMO for enterprise-grade capabilities
- Demandbase — ABM Platform
- Unique edge: Intent data-driven targeting
- Evaluated by Rev Ops for account-based activation
✅ Do-Now Checklist
Connect with Dana Carmiel Shterman on LinkedIn (link above)
Capitalize on this Nokod Security sales trigger by sending a tailored first-touch email
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑marketing automation platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Dana
COMPANY = Nokod Security
DEPT = Marketing
SIZE = ≈ 5
BOTTLENECK = building category awareness in the emerging no-code security market
EVENT = Appoints Dana Carmiel Shterman as Vice President of Marketing
DETAIL = Appoints Dana Carmiel Shterman as Vice President of Marketing
PAIN = building category awareness in the emerging no-code security market
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250820682612&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 50
REV_EST = ≈ $15 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 5-person Marketing
Dana—noticed your Marketing team is ≈ 5.
That’s when building category awareness in the emerging no-code security market slows growth.
We helped ≈ TBD fix this with marketing automation platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Appoints Dana Carmiel Shterman as Vice President of Marketing — building category awareness in the emerging no-code security market.
marketing automation platform. ≈ TBD. Quick chat?