Northern Trust Sales Trigger: PLM Pitch Guide

🚀 Battle Card: Northern Trust

• Jessica Donohue, Global Head of Product Management for Asset Servicing · 🔗 LinkedIn

• This Northern Trust sales trigger signals a ramp-up in digital asset servicing innovation and product agility. → Source

• Legacy platform integration hindering rapid product deployment

• Demand for digital self-service and compliance scalability

• Primary: Product Lifecycle Management (PLM) solution → streamlined multi-team workflows and faster time-to-market

• Expansion: Digital Asset Servicing Platform → enhanced client self-service and operational efficiency

• Leverage this Northern Trust sales trigger to position your PLM as the backbone for their next-gen asset servicing suite.

• HQ: Chicago, IL

• Employees: ≈ 20,000

• Rev: ≈ $10 B

• Website: northerntrust.com

🤼 Competitive Intel

• FIS — Asset Servicing Platforms
• Unique edge: End-to-end banking and asset servicing integration
• Evaluated by Product Mgmt and IT for scalability

• SS&C Technologies — Wealth & Asset Management Software
• Unique edge: Comprehensive fund administration modules
• Evaluated by Operations for compliance automation

• SimCorp — Investment Management Solutions
• Unique edge: Real-time data analytics and portfolio management
• Evaluated by PMO for advanced reporting

• Backbase — Digital Banking Engagement
• Unique edge: API-first client portals and self-service
• Evaluated by Digital Channels for UX modernization

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑NewsletterForLeads❑
OFFER_BRIEF   = ❑Streamlined multi-team workflows and faster time-to-market❑
PROOF_METRIC  = ❑30% faster release cycles❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jessica
COMPANY     = Northern Trust
DEPT        = Product Management
SIZE        = ≈50
BOTTLENECK  = Legacy platform integration hindering rapid product deployment
EVENT       = Appoints Jessica Donohue as Global Head of Product Management for Asset Servicing
DETAIL      = appointment as Global Head of Product Management for Asset Servicing
PAIN        = Legacy platform integration hindering rapid product deployment
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916311313&div=41152219
SIM_CO      = FIS
WIN_METRIC  = 30% faster release cycles
NEXT_SIZE   = ≈100
EMP_EST     = ≈20,000
REV_EST     = ≈$10B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈50-person Product Management

Jessica—noticed your Product Management team is ≈50.

That’s when Legacy platform integration hindering rapid product deployment slows growth.

We helped FIS fix this with Streamlined multi-team workflows and faster time-to-market.

Result: 30% faster release cycles.  
Quick call?

PS—next bottleneck hits ≈100.

DM ≤45 words, TONE:
Saw your post about appointment as Global Head of Product Management for Asset Servicing — Legacy platform integration hindering rapid product deployment.  
Streamlined multi-team workflows and faster time-to-market. 30% faster release cycles.  
Quick chat?