Northern Trust Sales Trigger: PLM Pitch Guide
Northern Trust taps Jessica Donohue as Global Head of Product Management. Use this sales trigger to pitch your PLM solution and drive deal flow.
Published on
Do not index
Do not index
🚀 Battle Card: Northern Trust
Quick trigger:
👤 Decision Maker in the News
- Jessica Donohue, Global Head of Product Management for Asset Servicing · 🔗 LinkedIn
💡 Why It Matters
- This Northern Trust sales trigger signals a ramp-up in digital asset servicing innovation and product agility. → Source
🎯 Core Pain Point
- Legacy platform integration hindering rapid product deployment
- Demand for digital self-service and compliance scalability
💰 What to Pitch
- Primary: Product Lifecycle Management (PLM) solution → streamlined multi-team workflows and faster time-to-market
- Expansion: Digital Asset Servicing Platform → enhanced client self-service and operational efficiency
- Leverage this Northern Trust sales trigger to position your PLM as the backbone for their next-gen asset servicing suite.
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 20,000
- Rev: ≈ $10 B
- Website: northerntrust.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Northern Trust’s business.*
- FIS — Asset Servicing Platforms
- Unique edge: End-to-end banking and asset servicing integration
- Evaluated by Product Mgmt and IT for scalability
- SS&C Technologies — Wealth & Asset Management Software
- Unique edge: Comprehensive fund administration modules
- Evaluated by Operations for compliance automation
- SimCorp — Investment Management Solutions
- Unique edge: Real-time data analytics and portfolio management
- Evaluated by PMO for advanced reporting
- Backbase — Digital Banking Engagement
- Unique edge: API-first client portals and self-service
- Evaluated by Digital Channels for UX modernization
✅ Do-Now Checklist
Connect with Jessica Donohue on LinkedIn (link above)
Craft first-touch email + DM using the Copy-My-Prompt block (Step 7) referencing this Northern Trust sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Capitalize on this Northern Trust sales trigger daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑NewsletterForLeads❑
OFFER_BRIEF = ❑Streamlined multi-team workflows and faster time-to-market❑
PROOF_METRIC = ❑30% faster release cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jessica
COMPANY = Northern Trust
DEPT = Product Management
SIZE = ≈50
BOTTLENECK = Legacy platform integration hindering rapid product deployment
EVENT = Appoints Jessica Donohue as Global Head of Product Management for Asset Servicing
DETAIL = appointment as Global Head of Product Management for Asset Servicing
PAIN = Legacy platform integration hindering rapid product deployment
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916311313&div=41152219
SIM_CO = FIS
WIN_METRIC = 30% faster release cycles
NEXT_SIZE = ≈100
EMP_EST = ≈20,000
REV_EST = ≈$10B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Product Management
Jessica—noticed your Product Management team is ≈50.
That’s when Legacy platform integration hindering rapid product deployment slows growth.
We helped FIS fix this with Streamlined multi-team workflows and faster time-to-market.
Result: 30% faster release cycles.
Quick call?
PS—next bottleneck hits ≈100.
DM ≤45 words, TONE:
Saw your post about appointment as Global Head of Product Management for Asset Servicing — Legacy platform integration hindering rapid product deployment.
Streamlined multi-team workflows and faster time-to-market. 30% faster release cycles.
Quick chat?