NPLA Sales Trigger: Eric Abramovich as Chair

🚀 Battle Card: National Private Lenders Association

• Eric Abramovich, Chairman of the NPLA Advisory Council · 🔗 [LinkedIn](https://www.linkedin.com/company/national-private-lending-association)

• New chair brings deep lending and operational expertise to standardize association HR and governance processes. → Source

• This National Private Lenders Association sales trigger signals a ramp-up in member services and leadership-driven initiatives.

• Fragmented HR and governance processes lacking clear standards.

• Limited data transparency hindering executive alignment and member engagement.

• Primary: Governance & Standards Platform → Streamlined council workflows & compliance

• Expansion: Data & Analytics Suite → Real-time HR metrics & reporting

• HQ: Marlboro, NJ

• Employees: ≈ 15

• Rev: ≈ $3 M

• Website: [nplaonline.com](https://nplaonline.com/)

🤼 Competitive Intel

• Workday — HCM / Payroll
• Unique edge: Unified talent & finance suite
• Evaluated by HR Director for integration depth

• ADP — Payroll / Benefits
• Unique edge: Enterprise-grade payroll compliance
• Evaluated by CFO for tax & reporting accuracy

• BambooHR — People Ops
• Unique edge: Intuitive user experience for SMBs
• Evaluated by HR Manager for ease-of-use

• Greenhouse — Recruitment
• Unique edge: Structured hiring workflows
• Evaluated by Head of Talent for candidate pipeline visibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Governance & Standards Platform❑
PROOF_METRIC  = ❑40% faster compliance workflows❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Eric Abramovich
COMPANY     = National Private Lenders Association (NPLA)
DEPT        = Advisory Council
SIZE        = ≈8
BOTTLENECK  = fragmented governance processes
EVENT       = leadership transition
DETAIL      = your appointment as Chairman
PAIN        = lack of clear governance standards
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006350820&div=41152219
SIM_CO      = Mortgage Bankers Association
WIN_METRIC  = 40% faster compliance workflows
NEXT_SIZE   = ≈12
EMP_EST     = ≈15
REV_EST     = ≈$3M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 8-person Advisory Council

Eric Abramovich—noticed your Advisory Council team is ≈8.

That’s when fragmented governance processes slows growth.

We helped Mortgage Bankers Association fix this with Governance & Standards Platform.

Result: 40% faster compliance workflows.  
Quick call?

PS—next bottleneck hits ≈12.

DM ≤45 words, TONE:
Saw your post about your appointment as Chairman — lack of clear governance standards.  
Governance & Standards Platform. 40% faster compliance workflows.  
Quick chat?