Battle Card: Nylas’ New CEO Jeff Koets – Hot Sales Trigger
Jeff Koets is now CEO at Nylas. That’s a prime pipeline trigger for scalable comms APIs. Pitch Sales Engagement Platform & API Analytics to accelerate quota and boost commission. Connect on LinkedIn and schedule your next touch.
Published on
Do not index
Do not index
🚀 Battle Card: Nylas
Quick trigger:
👤 Decision Maker in the News
- Jeff Koets, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- This Nylas sales trigger underscores the need for scalable comms APIs to support aggressive growth. → Source
🎯 Core Pain Point
- Go-to-market discipline needed to scale enterprise sales
- Operational execution gaps risking time to value
💰 What to Pitch
- Primary: Sales Engagement Platform → accelerate deal cycles and forecast accuracy
- Expansion: API Monitoring & Analytics → ensure uptime and drive developer satisfaction
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 200
- Rev: ≈ $50 M
- Website: https://www.nylas.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Nylas’s business.
- Twilio — Programmable Communications API
- Unique edge: broad telecom networks and messaging channels
- Evaluated by VP Ops & Dir. Eng for reliability
- SendGrid — Email API
- Unique edge: high delivery rates and email analytics
- Evaluated by Email Ops & Marketing for deliverability
- Microsoft Graph — Unified Office 365 API
- Unique edge: seamless integration across Microsoft apps
- Evaluated by CTO & VP Product for ecosystem fit
✅ Do-Now Checklist
Connect with Jeff Koets on LinkedIn (link above)
Use the Nylas sales trigger to craft an intro highlighting the new CEO’s focus on operational rigor
Send tailored email + LinkedIn DM by Day 1
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get the next Nylas sales trigger intel like this daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Sales Engagement Platform❑
PROOF_METRIC = ❑30% faster deal cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jeff
COMPANY = Nylas
DEPT = Sales
SIZE = ≈20
BOTTLENECK = Go-to-market discipline needed to scale enterprise sales
EVENT = Leadership appointment
DETAIL = Appoints Jeff Koets as Chief Executive Officer
PAIN = Operational execution gaps risking time to value
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909723599&div=41152219
SIM_CO = ≈TBD
WIN_METRIC = ≈TBD
NEXT_SIZE = ≈50
EMP_EST = ≈200
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈20-person Sales
Jeff—noticed your Sales team is ≈20.
That’s when Go-to-market discipline needed to scale enterprise sales slows growth.
We helped ≈TBD fix this with Sales Engagement Platform.
Result: ≈TBD.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Appoints Jeff Koets as Chief Executive Officer — Operational execution gaps risking time to value.
Sales Engagement Platform. 30% faster deal cycles.
Quick chat?