Ondaro Sales Trigger Battle Card
Ondaro’s Cask NX rebrand and new CEO hire signal a ServiceNow surge. Use this battle card to pitch Adobe Marketo Engage & Outreach.io, scale your pipeline and close fast.
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🚀 Battle Card: Ondaro
Quick trigger: Cask NX Rebrands to Ondaro, Appoints Veteran ServiceNow Ecosystem Executive Jeff Gregory as CEO (Aug 11, 2025)
Use this Ondaro sales trigger to stake your claim in their next growth wave.
👤 Decision Maker in the News
- Jeff Gregory, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- New brand launch and CEO hire signal a surge in global ServiceNow projects and partner investments. This Ondaro sales trigger supercharges pitches around marketing automation and sales engagement. → Source
🎯 Core Pain Point
- Scaling operations to match rapid ServiceNow demand
- Differentiating in a crowded Elite Partner ecosystem
💰 What to Pitch
- Primary: Adobe Marketo Engage → Automate multi-channel campaigns & boost lead-to-MQL conversion
- Expansion: Outreach.io → Scale sales engagement cadences & accelerate SDR productivity
🗺️ Quick Context
- HQ: San Diego, CA
- Employees: ≈ 250
- Rev: ≈ $50 M
- Website: ondarowave.com
🏷️ In-Market Categories
Sales, Marketing
- Sales
- salesforce.com — CRM & pipeline management
- hubspot.com — Inbound sales & analytics
- salesloft.com — Sales engagement platform
- outreach.io — Multi-channel sequencing
- Marketing
- marketo.com — Marketing automation (Adobe)
- hubspot.com — All-in-one marketing CRM
- pardot.com — B2B marketing automation (Salesforce)
- mailchimp.com — Email marketing & automation
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Ondaro’s business.*
- Marketo — Marketing Automation
- Unique edge: Deep analytics & Adobe integration
- Evaluated by VP Marketing for campaign sophistication
- Pardot — Marketing Automation
- Unique edge: Native Salesforce sync
- Evaluated by Dir. Marketing Ops for CRM alignment
- HubSpot — Marketing CRM
- Unique edge: All-in-one ease of use
- Evaluated by CMO for rapid deployment
- Outreach — Sales Engagement
- Unique edge: Advanced cadencing & AI insights
- Evaluated by Sales Ops for pipeline velocity
- Salesloft — Sales Engagement
- Unique edge: Granular cadence analytics
- Evaluated by SDR teams for user adoption
✅ Do-Now Checklist
Connect with Jeff Gregory on LinkedIn (link above)
Generate email + DM using the Ondaro sales trigger as your opener and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑❑
TONE = ❑❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jeff
COMPANY = Ondaro
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = scaling operations to match rapid ServiceNow demand
EVENT = Rebrand and CEO appointment
DETAIL = Cask NX rebrands to Ondaro, appoints Jeff Gregory as CEO
PAIN = Differentiating in a crowded Elite Partner ecosystem
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811389513&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 250
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Jeff—noticed your ≈ TBD team is ≈ TBD.
That’s when scaling operations to match rapid ServiceNow demand slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
❑❑=="quick_call" ? "Quick call?" : "Want the 2-min recap?"
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Cask NX rebrands to Ondaro, appoints Jeff Gregory as CEO — Differentiating in a crowded Elite Partner ecosystem.
≈ TBD. ≈ TBD.
❑❑=="quick_call" ? "Quick chat?" : "Send case study?"