Operation HOPE Podcast Sales Trigger
iHeartMedia features Operation HOPE podcast. Pitch to grow listenership 20% and social strategy for 15% follower lift. Connect. Schedule. Close.
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🚀 Battle Card: Operation HOPE
Quick trigger: iHeartMedia features podcast for National Black Business Month (Operation HOPE sales trigger; ≈ Aug 2025)
👤 Decision Maker in the News
- John Hope Bryant, Founder, Chairman, and CEO · 🔗 LinkedIn
💡 Why It Matters
- The campaign scales John Hope Bryant’s top-100 finance podcast with iHeartMedia reach—an Operation HOPE sales trigger. → Source
🎯 Core Pain Point
- Limited access to wealth-building education for Black entrepreneurs.
- Underutilization of audio and social media channels for financial empowerment.
💰 What to Pitch
- Primary: Podcast marketing services → Grow listenership by 20% among Black entrepreneurship audience.
- Expansion: Social media content strategy → Drive 1-minute tips shared across channels to increase followers by 15%.
🗺️ Quick Context
- HQ: Atlanta, GA
- Employees: ≈ 300
- Rev: ≈ $50 M
- Website: operationhope.org
🤼 Competitive Intel
Which other vendors you’ll probably face to win Operation HOPE’s business.
- Edelman — PR & Marketing
- Unique edge: Global network of media relations
- Evaluated by CMO for brand awareness
- Ogilvy — Integrated Marketing
- Unique edge: Creative storytelling at scale
- Evaluated by Marketing Director for campaign ROI
- FleishmanHillard — Digital PR
- Unique edge: Data-driven influencer outreach
- Evaluated by Digital Marketing Manager for social engagement
✅ Do-Now Checklist
Connect with John Hope Bryant on LinkedIn (link above)
Generate email + DM referencing this Operation HOPE sales trigger with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Podcast marketing services to boost listenership by 20%❑
PROOF_METRIC = ❑20% listenership growth❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = John
COMPANY = Operation HOPE
DEPT = Marketing
SIZE = ≈ 300
BOTTLENECK = underutilization of audio and social media channels
EVENT = iHeartMedia podcast feature
DETAIL = From Hustle to Holdings campaign launch
PAIN = Limited access to wealth-building education for Black entrepreneurs
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250818062452&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 20% listenership growth
NEXT_SIZE = ≈ 600
EMP_EST = ≈ 300
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 300-person Marketing
John—noticed your Marketing team is ≈ 300.
That’s when underutilization of audio and social media channels slows growth.
We helped ≈ TBD fix this with Podcast marketing services to boost listenership by 20%.
Result: 20% listenership growth.
Quick call?
PS—next bottleneck hits ≈ 600.
DM ≤45 words, TONE:
Saw your post about From Hustle to Holdings campaign launch — Limited access to wealth-building education for Black entrepreneurs.
Podcast marketing services to boost listenership by 20%. 20% listenership growth.
Quick chat?