Optimum Energy Sales Trigger: New CPO, EaaS & AI Pitch

Optimum Energy names Erik Norwood as CPO. Next touch: pitch our Energy-as-a-Service + AI-driven maintenance. Scope competitors & close fast.

Published on


Do not index
Do not index

๐Ÿš€ Battle Card: Optimum Energy

Quick trigger: Appoint Erik Norwood as Chief Product Officer (2025-09-02) Capitalize on this Optimum Energy sales trigger.
ย 
๐Ÿ‘ค Decision Maker in the News
ย 
๐Ÿ’ก Why It Matters
  • This Optimum Energy sales trigger underscores momentum for enhanced AI-driven optimization across mission-critical facilities. โ†’ Source
ย 
๐ŸŽฏ Core Pain Point
  • Inconsistent energy savings: clients struggle to capture continuous ROI across facilities.
  • Fragmented infrastructure management: lack of unified AI/ML platform limits proactive maintenance.
ย 
๐Ÿ’ฐ What to Pitch
  • Leverage the Optimum Energy sales trigger with our Energy-as-a-Service platform โ†’ guaranteed savings and risk transfer
  • Expansion: AI-driven predictive maintenance module โ†’ reduced downtime and extended asset life
ย 
๐Ÿ—บ๏ธ Quick Context
  • HQ: Seattle, WA
  • Employees: โ‰ˆ 120
  • Rev: โ‰ˆ $50 M
ย 

๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Optimum Energyโ€™s business and capitalize on this sales trigger.
ย 
  • Johnson Controls โ€” Building automation & EaaS
    • Unique edge: Global service network with guaranteed commissioning
    • Evaluated by COO & VP Ops for end-to-end project delivery
  • Siemens โ€” Smart infrastructure & AI analytics
    • Unique edge: Deep integration with digital twins
    • Evaluated by CTO for advanced data modeling capabilities
  • Schneider Electric โ€” Energy management & optimization
    • Unique edge: EcoStruxure platform with open IoT connectivity
    • Evaluated by Head of Engineering for scalability
  • Honeywell โ€” Facility management & optimization
    • Unique edge: Robust cybersecurity and cloud integration
    • Evaluated by CISO and IT for security compliance
  • ABB โ€” Electrification & automation
    • Unique edge: Strong robotics integration for predictive maintenance
    • Evaluated by Operations Director for reliability
ย 

โœ… Do-Now Checklist

Connect with Erik Norwood on LinkedIn ([link above])
Generate email + DM with the Optimum Energy sales trigger copy-my-prompt and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
ย 

Next Step

Get intel like this dailyโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
ย 

๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘AI-driven Energy-as-a-Service platformโ‘
PROOF_METRIC  = โ‘20% cost reductionโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Erik
COMPANY     = Optimum Energy
DEPT        = Product
SIZE        = 15
BOTTLENECK  = inconsistent energy savings
EVENT       = Erik Norwood appointment as CPO
DETAIL      = Optimum Energy appoints Erik Norwood as CPO
PAIN        = inconsistent energy savings across facilities
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250902677827&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = 20% cost reduction
NEXT_SIZE   = 30
EMP_EST     = โ‰ˆ100
REV_EST     = โ‰ˆ$50M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 15-person Product

Erikโ€”noticed your Product team is โ‰ˆ 15.

Thatโ€™s when inconsistent energy savings slows growth.

We helped โ‰ˆ TBD fix this with AI-driven Energy-as-a-Service platform.

Result: 20% cost reduction.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 30.

DM โ‰ค45 words, TONE:
Saw your post about Optimum Energy appoints Erik Norwood as CPO โ€” inconsistent energy savings across facilities.  
AI-driven Energy-as-a-Service platform. 20% cost reduction.  
Quick chat?

Join other 3200+ marketers now!

Ready to take the next big step for your business?

Subscribe