Outpost24 CISO Promotion: Fuel Your Security Pipeline

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🚀 Battle Card: Outpost24

Quick trigger: Promotion of Olivia Brännlund to CISO (≈ Aug 2025) This is a prime Outpost24 sales trigger to engage on security strategy.

👤 Decision Maker in the News

Olivia Brännlund, Chief Information Security Officer · 🔗 LinkedIn

💡 Why It Matters

Elevated cybersecurity leadership signals an aggressive push for next-gen security tooling and risk management upgrades. → Source This Outpost24 sales trigger primes her for new security investments.

🎯 Core Pain Point

Lack of unified risk visibility across cloud, on-prem and third-party assets

Manual incident response workflows limiting team agility and SLAs

💰 What to Pitch

Primary: SOAR platform → Automate incident response and reduce MTTR

Expansion: Cloud Security Posture Management → Continuous compliance and misconfiguration detection

🗺️ Quick Context

HQ: Sweden

Employees: ≈ 500

Rev: ≈ $50 M

Website: outpost24.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win Outpost24’s business.

CrowdStrike — XDR / Endpoint Security

Unique edge: Cloud-native, AI-driven threat hunting
Evaluated by CISO for real-time incident visibility

Tenable — Vulnerability Management

Unique edge: 360° asset discovery and risk scoring
Evaluated by Security Ops for vulnerability prioritization

Rapid7 — Threat Intelligence & MDR

Unique edge: Managed detection with SOC support
Evaluated by IT & SecOps for hands-on threat monitoring

✅ Do-Now Checklist

Connect with Olivia Brännlund on LinkedIn

Craft first touch email referencing this Outpost24 sales trigger

Schedule CRM follow-ups (Day 3 & Day 10)

Next Step

Leverage this Outpost24 sales trigger daily—no fluff, all pipeline. Subscribe to NewsletterForLeads

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   =
OFFER_BRIEF   = ❑our SOAR platform automating incident response and reducing MTTR❑
PROOF_METRIC  = ❑reduced MTTR by 50%❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Olivia
COMPANY     = Outpost24
DEPT        = Security
SIZE        = ≈ TBD
BOTTLENECK  = manual incident response workflow
EVENT       = promoted to Chief Information Security Officer
DETAIL      = promotion to Chief Information Security Officer
PAIN        = lack of unified risk visibility across your attack surface
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812475339&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 500
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Security

Olivia—noticed your Security team is ≈ TBD.

That’s when manual incident response workflow slows growth.

We helped ≈ TBD fix this with our SOAR platform automating incident response and reducing MTTR.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ ≈ TBD.

DM ≤45 words, TONE:
Saw your post about promotion to Chief Information Security Officer — lack of unified risk visibility across your attack surface.  
our SOAR platform automating incident response and reducing MTTR. reduced MTTR by 50%.  
Quick chat?```