Outpost24 CTO Sales Trigger: Deal-Flow Booster
Martin Roth just landed as CTO at Outpost24. Green light to pitch your AI-driven CTEM and exposure management. Fuel your pipeline and push your next close.
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🚀 Battle Card: Outpost24
Quick trigger:
Use this Outpost24 sales trigger as a green light to pitch engineering-first security solutions.
👤 Decision Maker in the News
- Martin Roth, Chief Technology Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/outpost24/)
💡 Why It Matters
Strong engineering leadership is key as organizations shift-left and demand cloud-native, AI-driven security solutions. → Source
🎯 Core Pain Point
- Scaling global R&D and engineering practices
- Accelerating cloud-native, AI-driven security offerings
💰 What to Pitch
- Primary: Exposure Management Platform → Accelerated risk identification and remediation
- Expansion: AI-driven CTEM solutions → Enhanced operational efficiency and security posture
🗺️ Quick Context
- HQ: Stockholm, Sweden & Philadelphia, PA
- Employees: ≈ 600
- Rev: ≈ $100 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Outpost24’s business.*
- Tenable — Vulnerability Management
- Unique edge: Broad vulnerability coverage & analytics
- Evaluated by CISO & VP Security for risk insights
- Rapid7 — Exposure Management
- Unique edge: Real-time risk prioritization with InsightVM
- Evaluated by CTO & Security Ops for actionable dashboards
- Qualys — Cloud-native Vulnerability Management
- Unique edge: Scalable SaaS platform, continuous scanning
- Evaluated by VP Engineering for reliability & uptime
- CrowdStrike — Endpoint Security & Threat Intelligence
- Unique edge: AI-driven detection and response
- Evaluated by CTO & Security Analysts for performance
✅ Do-Now Checklist
Connect with Martin Roth on LinkedIn & mention this Outpost24 sales trigger
Craft outreach referencing the CTO’s focus on AI-driven CTEM (use the Outpost24 sales trigger narrative)
Log next follow-up in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Exposure Management Platform for accelerated risk identification and remediation❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Martin
COMPANY = Outpost24
DEPT = ≈ Engineering
SIZE = ≈ 200
BOTTLENECK = Scaling global R&D and engineering practices
EVENT = Appoints Chief Technology Officer
DETAIL = Outpost24 Appoints Martin Roth as Chief Technology Officer to Advance Global Engineering and Innovation
PAIN = Scaling global R&D and engineering practices
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009999214&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 600
REV_EST = ≈ $100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈200-person ≈Engineering
Martin—noticed your ≈ Engineering team is ≈ 200.
That’s when Scaling global R&D and engineering practices slows growth.
We helped ≈ TBD fix this with Exposure Management Platform for accelerated risk identification and remediation.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Outpost24 Appoints Martin Roth as Chief Technology Officer to Advance Global Engineering and Innovation — Scaling global R&D and engineering practices.
Exposure Management Platform for accelerated risk identification and remediation. ≈ TBD.
Quick chat?