Outpost24 CTO Sales Trigger: Deal-Flow Booster
Martin Roth just landed as CTO at Outpost24. Green light to pitch your AI-driven CTEM and exposure management. Fuel your pipeline and push your next close.
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๐ Battle Card: Outpost24
Quick trigger:
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Use this Outpost24 sales trigger as a green light to pitch engineering-first security solutions.
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๐ค Decision Maker in the News
- Martin Roth, Chief Technology Officer ยท ๐ [LinkedIn](https://www.linkedin.com/company/outpost24/)
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๐ก Why It Matters
Strong engineering leadership is key as organizations shift-left and demand cloud-native, AI-driven security solutions. โ Source
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๐ฏ Core Pain Point
- Scaling global R&D and engineering practices
- Accelerating cloud-native, AI-driven security offerings
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๐ฐ What to Pitch
- Primary: Exposure Management Platform โ Accelerated risk identification and remediation
- Expansion: AI-driven CTEM solutions โ Enhanced operational efficiency and security posture
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๐บ๏ธ Quick Context
- HQ: Stockholm, Sweden & Philadelphia, PA
- Employees: โ 600
- Rev: โ $100 M
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๐คผ Competitive Intel
*Which other vendors youโll probably face to win Outpost24โs business.*
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- Tenable โ Vulnerability Management
- Unique edge: Broad vulnerability coverage & analytics
- Evaluated by CISO & VP Security for risk insights
- Rapid7 โ Exposure Management
- Unique edge: Real-time risk prioritization with InsightVM
- Evaluated by CTO & Security Ops for actionable dashboards
- Qualys โ Cloud-native Vulnerability Management
- Unique edge: Scalable SaaS platform, continuous scanning
- Evaluated by VP Engineering for reliability & uptime
- CrowdStrike โ Endpoint Security & Threat Intelligence
- Unique edge: AI-driven detection and response
- Evaluated by CTO & Security Analysts for performance
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โ Do-Now Checklist
Connect with Martin Roth on LinkedIn & mention this Outpost24 sales trigger
Craft outreach referencing the CTOโs focus on AI-driven CTEM (use the Outpost24 sales trigger narrative)
Log next follow-up in CRM (Day 3 & Day 10)
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Next Step
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โโ
OFFER_BRIEF = โExposure Management Platform for accelerated risk identification and remediationโ
PROOF_METRIC = โโ TBDโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
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๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Martin
COMPANY = Outpost24
DEPT = โ Engineering
SIZE = โ 200
BOTTLENECK = Scaling global R&D and engineering practices
EVENT = Appoints Chief Technology Officer
DETAIL = Outpost24 Appoints Martin Roth as Chief Technology Officer to Advance Global Engineering and Innovation
PAIN = Scaling global R&D and engineering practices
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009999214&div=41152219
SIM_CO = โ TBD
WIN_METRIC = โ TBD
NEXT_SIZE = โ TBD
EMP_EST = โ 600
REV_EST = โ $100M
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TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ200-person โEngineering
Martinโnoticed your โ Engineering team is โ 200.
Thatโs when Scaling global R&D and engineering practices slows growth.
We helped โ TBD fix this with Exposure Management Platform for accelerated risk identification and remediation.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ TBD.
DM โค45 words, TONE:
Saw your post about Outpost24 Appoints Martin Roth as Chief Technology Officer to Advance Global Engineering and Innovation โ Scaling global R&D and engineering practices.
Exposure Management Platform for accelerated risk identification and remediation. โ TBD.
Quick chat?