Oxford Finance ABL Pipeline Boost with Brock Johnson

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🚀 Battle Card

Quick trigger: This is a prime Oxford Finance LLC sales trigger.

👤 Decision Maker in the News

Brock Johnson, Head of Underwriting, Asset Based Lending (ABL) · 🔗 [LinkedIn](https://www.linkedin.com/company/oxfordfinance/)

💡 Why It Matters

Scaling an ABL platform with veteran underwriting leadership points to rising middle-market demand and risk complexity. This Oxford Finance LLC sales trigger signals a bigger wallet for credit analysis tools. → Source

🎯 Core Pain Point

Need for robust ABL credit strategy to manage risk in complex deals

Gaps in underwriting headcount and expertise as volume grows

💰 What to Pitch

Primary: End-to-end ABL Underwriting Solution → Accelerate deal structuring & credit analysis

Expansion: Risk Management & Portfolio Monitoring → Enhance loan performance visibility

🗺️ Quick Context

HQ: Alexandria, VA

Employees: ≈ 200

Rev: ≈ $100 M

Website: [oxfordfinance.com](https://oxfordfinance.com)

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Oxford Finance LLC’s business.*

Wells Fargo — ABL / Commercial Finance

Unique edge: Global banking network
Evaluated by Head of Underwriting for credit & risk

CIT — Asset‐Based Lending

Unique edge: Specialized mid-market focus
Evaluated by CFO for cost of capital

Ares Commercial Finance — ABL

Unique edge: Deep risk committee & capital backing
Evaluated by Head of Underwriting for deal complexity

Bank of America — ABL / Commercial Finance

Unique edge: Broad product suite & liquidity
Evaluated by Managing Director for product flexibility

✅ Do-Now Checklist

Use this Oxford Finance LLC sales trigger to tailor first touch and connect with all decision makers on LinkedIn (links above)

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Stay on top of every Oxford Finance LLC sales trigger—no fluff, all pipeline. Subscribe to NewsletterForLeads

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑❑
TONE          = ❑❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Brock
COMPANY     = Oxford Finance LLC
DEPT        = Underwriting
SIZE        = ≈ TBD
BOTTLENECK  = ≈ TBD
EVENT       = Appointment of Brock Johnson
DETAIL      = lead Underwriting for ABL division
PAIN        = Need for robust ABL credit strategy to manage risk in complex deals
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930383081&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 200
REV_EST     = ≈ $100 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Underwriting

Brock—noticed your Underwriting team is ≈ TBD.

That’s when ≈ TBD slows growth.

We helped ≈ TBD fix this with ❑❑.

Result: ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about lead Underwriting for ABL division — Need for robust ABL credit strategy to manage risk in complex deals.  
❑❑. ❑❑.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>