Oxford Finance ABL Pipeline Boost with Brock Johnson
Appointment of Brock Johnson signals a surge in ABL deal flow. Tailor your pitch to Oxford’s new underwriting leader. Accelerate pipeline, close deals, hit your commission.
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🚀 Battle Card
Quick trigger:
This is a prime Oxford Finance LLC sales trigger.
👤 Decision Maker in the News
- Brock Johnson, Head of Underwriting, Asset Based Lending (ABL) · 🔗 [LinkedIn](https://www.linkedin.com/company/oxfordfinance/)
💡 Why It Matters
- Scaling an ABL platform with veteran underwriting leadership points to rising middle-market demand and risk complexity. This Oxford Finance LLC sales trigger signals a bigger wallet for credit analysis tools. → Source
🎯 Core Pain Point
- Need for robust ABL credit strategy to manage risk in complex deals
- Gaps in underwriting headcount and expertise as volume grows
💰 What to Pitch
- Primary: End-to-end ABL Underwriting Solution → Accelerate deal structuring & credit analysis
- Expansion: Risk Management & Portfolio Monitoring → Enhance loan performance visibility
🗺️ Quick Context
- HQ: Alexandria, VA
- Employees: ≈ 200
- Rev: ≈ $100 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Oxford Finance LLC’s business.*
- Wells Fargo — ABL / Commercial Finance
- Unique edge: Global banking network
- Evaluated by Head of Underwriting for credit & risk
- CIT — Asset‐Based Lending
- Unique edge: Specialized mid-market focus
- Evaluated by CFO for cost of capital
- Ares Commercial Finance — ABL
- Unique edge: Deep risk committee & capital backing
- Evaluated by Head of Underwriting for deal complexity
- Bank of America — ABL / Commercial Finance
- Unique edge: Broad product suite & liquidity
- Evaluated by Managing Director for product flexibility
✅ Do-Now Checklist
Use this Oxford Finance LLC sales trigger to tailor first touch and connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay on top of every Oxford Finance LLC sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑❑
TONE = ❑❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Brock
COMPANY = Oxford Finance LLC
DEPT = Underwriting
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = Appointment of Brock Johnson
DETAIL = lead Underwriting for ABL division
PAIN = Need for robust ABL credit strategy to manage risk in complex deals
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930383081&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 200
REV_EST = ≈ $100 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Underwriting
Brock—noticed your Underwriting team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ❑❑.
Result: ≈ TBD.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about lead Underwriting for ABL division — Need for robust ABL credit strategy to manage risk in complex deals.
❑❑. ❑❑.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>