Pacaso $72.5M Trigger: High-Commission Sales Play

🚀 Battle Card: Pacaso

• Austin Allison, CEO 📧 <austin@pacaso.com>

• This Pacaso sales trigger highlights surging demand for fractional second-home ownership that strains legacy management systems. → [Source](https://vcnewsdaily.com/pacaso/venture-capital-funding/wkkvvwrmnv)

• Scalability of high-touch property management for 17,500+ co-owners

• Complexity of scheduling &amp; legal workflows across multiple markets

• Primary: Property Management Software Platform → Streamline scheduling &amp; maintenance workflows

• Expansion: Digital Transaction Management → Reduce co-ownership legal friction

• HQ: San Francisco, CA

• Employees: ≈ 150

• Rev: ≈ $50 M

• Website: [pacaso.com](https://www.pacaso.com/)

🤼 Competitive Intel

• AppFolio — Property Management Software
• Unique edge: All-in-one cloud platform tailored for vacation rentals
• Evaluated by Ops &amp; Finance for API integrations

• Yardi — Property Management Solutions
• Unique edge: Scalable modules for accounting &amp; resident services
• Evaluated by FP&amp;A for budget forecasting

• RealPage — Vacation Rental Management
• Unique edge: Dynamic pricing &amp; channel management
• Evaluated by Revenue Mgmt team for yield optimization

• DocuSign — Digital Transaction Management
• Unique edge: Ubiquitous e-Signature &amp; secure workflows
• Evaluated by Legal &amp; Ops for compliance

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Austin
COMPANY     = Pacaso
DEPT        = ≈ TBD
SIZE        = ≈150
BOTTLENECK  = scalability of high-touch property management
EVENT       = Closes Oversubscribed $72.5M Round
DETAIL      = Pacaso Closes Oversubscribed $72.5M Round
PAIN        = scalability of high-touch property management
SRC         = https://vcnewsdaily.com/pacaso/venture-capital-funding/wkkvvwrmnv
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈150
REV_EST     = ≈50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈150-person ≈ TBD

Austin—noticed your ≈ TBD team is ≈150.

That’s when scalability of high-touch property management slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Pacaso Closes Oversubscribed $72.5M Round — scalability of high-touch property management.  
❑<1-line value>❑. ❑<metric>❑.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>