Pacific Life Workforce Benefits Sales Trigger

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🚀 Battle Card: Pacific Life

Quick trigger:

👤 Decision Maker in the News

Gary Godin, Senior Vice President, Co-Head of Workforce Benefits

Sean McCartney, Senior Vice President, Co-Head of Workforce Benefits

💡 Why It Matters

This Pacific Life sales trigger underscores a push to scale workforce benefits on a digital-first platform → Source

🎯 Core Pain Point

Rapid expansion of distribution channels demands seamless tech integration

Need to drive operational excellence while maintaining cost discipline

💰 What to Pitch

Primary: Digital-first benefits administration platform → Streamlined enrollment, engagement & retention

Expansion: Advanced analytics & insights → Optimized benefit utilization and cost control

🗺️ Quick Context

HQ: Newport Beach, CA

Employees: ≈ 4,000

Rev: ≈ $6.5 B

Website: pacificlife.com/workforcebenefits

🤼 Competitive Intel

Which other vendors you’ll probably face to win Pacific Life’s business following this Pacific Life sales trigger.

Principal (principal.com) — Workforce Benefits

Unique edge: End-to-end defined contribution & group risk solutions
Evaluated by SVP Finance for turnkey integration

Unum (unum.com) — Group Benefits

Unique edge: Robust disability & absence management
Evaluated by Head of HR Ops for compliance depth

MetLife (metlife.com) — Employee Benefits

Unique edge: Global footprint & customizable plans
Evaluated by COO for policy flexibility

New York Life (newyorklife.com) — Group Benefit Solutions

Unique edge: Strong broker relationships & financial strength
Evaluated by Dir. Distribution for market reach

Nationwide (nationwide.com) — Worksite Benefits

Unique edge: Embedded voluntary benefits via payroll
Evaluated by VP Sales for ease of deployment

✅ Do-Now Checklist

Connect with Gary Godin & Sean McCartney on LinkedIn (links above)

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Stay on top of every Pacific Life sales trigger—no fluff, all pipeline. Subscribe to NewsletterForLeads

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Digital-first benefits admin platform❑
PROOF_METRIC  = ❑25% admin cost reduction❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Gary
COMPANY     = Pacific Life
DEPT        = Workforce Benefits
SIZE        = ≈ TBD
BOTTLENECK  = Rapid expansion of distribution channels demands seamless tech integration
EVENT       = Appointment of Gary Godin & Sean McCartney as co-heads
DETAIL      = joint leadership appointment
PAIN        = Seamless tech integration needed for rapid channel expansion
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250827155794&div=41152219
SIM_CO      = Principal
WIN_METRIC  = ≈30% faster enrollment
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 4,000
REV_EST     = ≈ $6.5 B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Workforce Benefits

Gary—noticed your Workforce Benefits team is ≈ TBD.

That’s when Rapid expansion of distribution channels demands seamless tech integration slows growth.

We helped Principal fix this with Digital-first benefits admin platform.

Result: ≈30% faster enrollment.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about joint leadership appointment — Seamless tech integration needed for rapid channel expansion.  
Digital-first benefits admin platform. 25% admin cost reduction.  
Quick chat?