PagerDuty CRO Sales Trigger: RevOps & AI Playbook

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🚀 Battle Card: PagerDuty, Inc.

Quick trigger:

👤 Decision Maker in the News

Todd McNabb, Chief Revenue Officer · 🔗 LinkedIn

💡 Why It Matters

This PagerDuty sales trigger underscores the need to strengthen RevOps and AI-driven insights to drive profitable growth. → Source

🎯 Core Pain Point

Underleveraged AI capabilities in global go-to-market operations

Siloed sales, partner and customer success teams hindering revenue scale

💰 What to Pitch

Primary: RevOps Platform → Streamline GTM operations and boost quota attainment

Expansion: AI-driven Sales Analytics → Identify expansion opportunities and improve retention

🗺️ Quick Context

HQ: San Francisco, CA

Employees: ≈ 1,800

Rev: ≈ $300 M

Website: pagerduty.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win PagerDuty, Inc.’s business.

ServiceNow — ITSM / ITOM

Unique edge: Enterprise workflows and integrations
Evaluated by VP IT & Operations for platform consolidation

Splunk — Observability / AIOps

Unique edge: Unified logging and machine data analytics
Evaluated by CTO & SRE teams for analytics depth

Datadog — Monitoring / Incident Detection

Unique edge: Cloud-native monitoring and real-time alerts
Evaluated by Head of Ops for modern stack compatibility

Atlassian — Incident Management / Collaboration

Unique edge: Seamless Jira integration for incident response
Evaluated by Dir. Customer Success for workflow efficiency

✅ Do-Now Checklist

Connect with Todd McNabb on LinkedIn (link above)

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Reference the PagerDuty sales trigger in your first outreach

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Never miss a PagerDuty sales trigger—**Subscribe to NewsletterForLeads**

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Todd
COMPANY     = PagerDuty, Inc.
DEPT        = Revenue
SIZE        = ≈ TBD
BOTTLENECK  = siloed sales, partner and customer success teams hindering revenue scale
EVENT       = Appoints Todd McNabb as Chief Revenue Officer
DETAIL      = Chief Revenue Officer appointment
PAIN        = Underleveraged AI capabilities in global go-to-market operations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903209116&div=41152219
SIM_CO      = ScienceLogic
WIN_METRIC  = 65% growth in 6 months
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 1,800
REV_EST     = ≈ $300M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Revenue

Todd—noticed your Revenue team is ≈ TBD.

That’s when siloed sales, partner and customer success teams hindering revenue scale slows growth.

We helped ScienceLogic fix this with ❑<1-line value>❑.

Result: 65% growth in 6 months.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Chief Revenue Officer appointment — Underleveraged AI capabilities in global go-to-market operations.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?

PagerDuty CRO Sales Trigger: RevOps & AI Battle Card

🚀 Battle Card: PagerDuty, Inc.

🤼 Competitive Intel

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

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