PagerDuty CRO Sales Trigger: RevOps & AI Battle Card
PagerDuty just tapped Todd McNabb as CRO. Dial in this RevOps & AI battle card. Prime your pipeline, lock next touches, and crush quota.
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🚀 Battle Card: PagerDuty, Inc.
Quick trigger:
👤 Decision Maker in the News
- Todd McNabb, Chief Revenue Officer · 🔗 LinkedIn
💡 Why It Matters
- This PagerDuty sales trigger underscores the need to strengthen RevOps and AI-driven insights to drive profitable growth. → Source
🎯 Core Pain Point
- Underleveraged AI capabilities in global go-to-market operations
- Siloed sales, partner and customer success teams hindering revenue scale
💰 What to Pitch
- Primary: RevOps Platform → Streamline GTM operations and boost quota attainment
- Expansion: AI-driven Sales Analytics → Identify expansion opportunities and improve retention
🗺️ Quick Context
- HQ: San Francisco, CA
- Employees: ≈ 1,800
- Rev: ≈ $300 M
- Website: pagerduty.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win PagerDuty, Inc.’s business.
- ServiceNow — ITSM / ITOM
- Unique edge: Enterprise workflows and integrations
- Evaluated by VP IT & Operations for platform consolidation
- Splunk — Observability / AIOps
- Unique edge: Unified logging and machine data analytics
- Evaluated by CTO & SRE teams for analytics depth
- Datadog — Monitoring / Incident Detection
- Unique edge: Cloud-native monitoring and real-time alerts
- Evaluated by Head of Ops for modern stack compatibility
- Atlassian — Incident Management / Collaboration
- Unique edge: Seamless Jira integration for incident response
- Evaluated by Dir. Customer Success for workflow efficiency
✅ Do-Now Checklist
Connect with Todd McNabb on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Reference the PagerDuty sales trigger in your first outreach
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Todd
COMPANY = PagerDuty, Inc.
DEPT = Revenue
SIZE = ≈ TBD
BOTTLENECK = siloed sales, partner and customer success teams hindering revenue scale
EVENT = Appoints Todd McNabb as Chief Revenue Officer
DETAIL = Chief Revenue Officer appointment
PAIN = Underleveraged AI capabilities in global go-to-market operations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903209116&div=41152219
SIM_CO = ScienceLogic
WIN_METRIC = 65% growth in 6 months
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 1,800
REV_EST = ≈ $300M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Revenue
Todd—noticed your Revenue team is ≈ TBD.
That’s when siloed sales, partner and customer success teams hindering revenue scale slows growth.
We helped ScienceLogic fix this with ❑<1-line value>❑.
Result: 65% growth in 6 months.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Chief Revenue Officer appointment — Underleveraged AI capabilities in global go-to-market operations.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?