Battle Card: Paladin EnviroTech’s Keith Layton Remarketing Trigger

🚀 Battle Card: Paladin EnviroTech

• Keith Layton, Senior Vice President of Remarketing · 🔗 LinkedIn

• Bringing a remarketing expert on board turbocharges their resale channel expansion and asset recovery ROI—use this Paladin EnviroTech sales trigger to tailor your solution. → Source

• Scaling national remarketing operations without sacrificing compliance or sustainability

• Maximizing value extraction from retired enterprise IT assets

• Primary: AI-driven Remarketing Platform → Increase asset recovery margins by 15%

• Expansion: Market Data Analytics Module → Optimize resale channel selection in real time

• HQ: Tampa, FL

• Employees: ≈ 150

• Rev: ≈ $30 M

• Website: paladinenvirotech.com

🤼 Competitive Intel

• Iron Mountain — IT Asset Disposition & Remarketing
• Unique edge: End-to-end secure chain-of-custody
• Evaluated by SVP Ops & Security for compliance

• ITRenew — IT Asset Lifecycle Management
• Unique edge: Circular economy–focused refurbishment
• Evaluated by VP Sustainability for environmental impact

• HPE Financial Services — IT Asset Financing & Resale
• Unique edge: Deep lifecycle financing options
• Evaluated by CFO & Procurement for TCO improvements

• SLS Global — ITAD & Data Destruction
• Unique edge: On-site data wiping compliance
• Evaluated by CIO & InfoSec for data security

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Keith
COMPANY     = Paladin EnviroTech
DEPT        = Remarketing
SIZE        = ≈ 20
BOTTLENECK  = Scaling national remarketing operations without sacrificing compliance or sustainability
EVENT       = Appointment of Keith Layton as SVP of Remarketing
DETAIL      = Keith Layton’s appointment
PAIN        = Scaling national remarketing operations without sacrificing compliance or sustainability
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250829670284&div=41152219
SIM_CO      = Iron Mountain
WIN_METRIC  = 15% increase in asset recovery margins
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈ 150
REV_EST     = ≈ $30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Remarketing

Keith—noticed your Remarketing team is ≈ 20.

That’s when Scaling national remarketing operations without sacrificing compliance or sustainability slows growth.

We helped Iron Mountain fix this with <<OFFER_BRIEF>>.

Result: 15% increase in asset recovery margins.  


PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about Keith Layton’s appointment — Scaling national remarketing operations without sacrificing compliance or sustainability.  
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.