PAN UK MD Sales Trigger: Boost Your Global Pipeline

🚀 Battle Card: PAN

• Catherine Coffey, Managing Director, UK · 🔗 LinkedIn

• This PAN sales trigger underscores PAN’s drive to scale UK operations with seasoned leadership for global B2B tech and healthcare campaigns → Source

• Accelerating integrated, cross-market marketing and PR programs

• Balancing mid-size agility with enterprise-level global reach

• Use the PAN sales trigger to anchor your Global Campaign Orchestration Engine → Ensure consistent messaging across NA and EMEA markets

• Expansion: Talent Recruitment & Training Suite → Rapidly build and onboard UK marketing and PR teams

• HQ: Boston, MA & London, UK

• Employees: ≈ 150

• Rev: ≈ $25M

• Website: pancommunications.com

🤼 Competitive Intel

• Edelman — PR & Marketing
• Unique edge: Global network with deep B2B tech practice
• Evaluated by CMO & VP Marketing

• W2O Group — Healthcare Marketing Analytics
• Unique edge: Data-driven insights for healthcare brands
• Evaluated by VP Healthcare Marketing & Dir. Analytics

• FleishmanHillard — PR & Global Comms
• Unique edge: Strong global media relations and crisis support
• Evaluated by PR Directors & COO

• Weber Shandwick — Integrated Marketing & Comms
• Unique edge: Broad creative and digital services
• Evaluated by CCO & VP Ops

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Global Campaign Orchestration Engine❑
PROOF_METRIC  = ❑12+ global expansions❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Catherine
COMPANY     = PAN
DEPT        = Marketing
SIZE        = 10
BOTTLENECK  = Accelerating integrated, cross-market marketing and PR programs
EVENT       = leadership appointment
DETAIL      = your appointment as UK MD
PAIN        = Accelerating integrated, cross-market marketing and PR programs
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250911300535&div=41152219
SIM_CO      = Conga
WIN_METRIC  = 12+ global expansions
NEXT_SIZE   = 25
EMP_EST     = ≈ 150
REV_EST     = ≈ $25M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 10-person Marketing

Catherine—noticed your Marketing team is ≈ 10.

That’s when Accelerating integrated, cross-market marketing and PR programs slows growth.

We helped Conga fix this with Global Campaign Orchestration Engine.

Result: 12+ global expansions.  
Quick call?

PS—next bottleneck hits ≈ 25.

DM ≤45 words, TONE:
Saw your post about your appointment as UK MD — Accelerating integrated, cross-market marketing and PR programs.  
Global Campaign Orchestration Engine. 12+ global expansions. Quick chat?