PCI Pal Trigger: New CISO, New Deals

New CISO at PCI Pal is your green light. Pitch adaptive security + AI automation to Royston Ballard and watch your pipeline explode.

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๐Ÿš€ Battle Card: PCI Pal

Quick trigger: This PCI Pal sales trigger is freshโ€”time to strike.
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • With a new CISO driving secure AI and automation adoption, compliance and cyber resilience become top priorities. โ†’ Source
  • This PCI Pal sales trigger spotlights rising demand for unified payment security across channels.
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๐ŸŽฏ Core Pain Point
  • Evolving cyber threats targeting multi-channel payments
  • Scaling PCI DSS compliance without friction to customer experience
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๐Ÿ’ฐ What to Pitch
  • Primary: Adaptive cybersecurity platform โ†’ strengthen risk management and regulatory compliance
  • Expansion: AI-driven automation security modules โ†’ enhance secure payment workflows
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Charlotte, NC
  • Employees: โ‰ˆ 200
  • Rev: โ‰ˆ $25 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win PCI Palโ€™s business.*
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  • NICE Actimize โ€” Fraud & Risk Management
    • Unique edge: Real-time CNP fraud scoring
    • Evaluated by CISO for AI capabilities
  • Thales โ€” Encryption & Key Management
    • Unique edge: FIPS-certified HSM solutions
    • Evaluated by IT security for compliance coverage
  • Verint โ€” Payment Security
    • Unique edge: Integrated contact center security
    • Evaluated by Ops for agent experience
  • OneSpan โ€” Authentication & Protection
    • Unique edge: Strong MFA & e-signature
    • Evaluated by VP IT for multi-channel security
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โœ… Do-Now Checklist

Connect with Royston Ballard on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Tie messages back to this PCI Pal sales trigger to show relevance
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘adaptive cybersecurity platformโ‘
PROOF_METRIC  = โ‘30% reduction in audit prep timeโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Royston
COMPANY     = PCI Pal
DEPT        = Information Security
SIZE        = โ‰ˆ5
BOTTLENECK  = increasing compliance workload
EVENT       = Appointment of New Chief Information Security Officer
DETAIL      = driving secure AI and automation adoption
PAIN        = Evolving cyber threats targeting multi-channel payments
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925492206&div=41152219
SIM_CO      = OneSpan
WIN_METRIC  = 40% reduction in compliance time
NEXT_SIZE   = โ‰ˆ20
EMP_EST     = โ‰ˆ200
REV_EST     = โ‰ˆ25M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ5-person Information Security

Roystonโ€”noticed your Information Security team is โ‰ˆ5.

Thatโ€™s when increasing compliance workload slows growth.

We helped OneSpan fix this with adaptive cybersecurity platform.

Result: 40% reduction in compliance time.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ20.

DM โ‰ค45 words, TONE:
Saw your post about driving secure AI and automation adoption โ€” Evolving cyber threats targeting multi-channel payments.  
adaptive cybersecurity platform. 30% reduction in audit prep time.  
Quick chat?

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