PCI Pal Trigger: New CISO, New Deals
New CISO at PCI Pal is your green light. Pitch adaptive security + AI automation to Royston Ballard and watch your pipeline explode.
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🚀 Battle Card: PCI Pal
Quick trigger:
This PCI Pal sales trigger is fresh—time to strike.
👤 Decision Maker in the News
- Royston Ballard, Chief Information Security Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/pci-pal/)
💡 Why It Matters
- With a new CISO driving secure AI and automation adoption, compliance and cyber resilience become top priorities. → Source
- This PCI Pal sales trigger spotlights rising demand for unified payment security across channels.
🎯 Core Pain Point
- Evolving cyber threats targeting multi-channel payments
- Scaling PCI DSS compliance without friction to customer experience
💰 What to Pitch
- Primary: Adaptive cybersecurity platform → strengthen risk management and regulatory compliance
- Expansion: AI-driven automation security modules → enhance secure payment workflows
🗺️ Quick Context
- HQ: Charlotte, NC
- Employees: ≈ 200
- Rev: ≈ $25 M
- Website: [pcipal.com](https://www.pcipal.com)
🤼 Competitive Intel
*Which other vendors you’ll probably face to win PCI Pal’s business.*
- NICE Actimize — Fraud & Risk Management
- Unique edge: Real-time CNP fraud scoring
- Evaluated by CISO for AI capabilities
- Thales — Encryption & Key Management
- Unique edge: FIPS-certified HSM solutions
- Evaluated by IT security for compliance coverage
- Verint — Payment Security
- Unique edge: Integrated contact center security
- Evaluated by Ops for agent experience
- OneSpan — Authentication & Protection
- Unique edge: Strong MFA & e-signature
- Evaluated by VP IT for multi-channel security
✅ Do-Now Checklist
Connect with Royston Ballard on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Tie messages back to this PCI Pal sales trigger to show relevance
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑adaptive cybersecurity platform❑
PROOF_METRIC = ❑30% reduction in audit prep time❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Royston
COMPANY = PCI Pal
DEPT = Information Security
SIZE = ≈5
BOTTLENECK = increasing compliance workload
EVENT = Appointment of New Chief Information Security Officer
DETAIL = driving secure AI and automation adoption
PAIN = Evolving cyber threats targeting multi-channel payments
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925492206&div=41152219
SIM_CO = OneSpan
WIN_METRIC = 40% reduction in compliance time
NEXT_SIZE = ≈20
EMP_EST = ≈200
REV_EST = ≈25M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈5-person Information Security
Royston—noticed your Information Security team is ≈5.
That’s when increasing compliance workload slows growth.
We helped OneSpan fix this with adaptive cybersecurity platform.
Result: 40% reduction in compliance time.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about driving secure AI and automation adoption — Evolving cyber threats targeting multi-channel payments.
adaptive cybersecurity platform. 30% reduction in audit prep time.
Quick chat?