PCI Pal Trigger: New CISO, New Deals
New CISO at PCI Pal is your green light. Pitch adaptive security + AI automation to Royston Ballard and watch your pipeline explode.
Published on
Do not index
Do not index
๐ Battle Card: PCI Pal
Quick trigger:
This PCI Pal sales trigger is freshโtime to strike.
ย
๐ค Decision Maker in the News
- Royston Ballard, Chief Information Security Officer ยท ๐ [LinkedIn](https://www.linkedin.com/company/pci-pal/)
ย
๐ก Why It Matters
- With a new CISO driving secure AI and automation adoption, compliance and cyber resilience become top priorities. โ Source
- This PCI Pal sales trigger spotlights rising demand for unified payment security across channels.
ย
๐ฏ Core Pain Point
- Evolving cyber threats targeting multi-channel payments
- Scaling PCI DSS compliance without friction to customer experience
ย
๐ฐ What to Pitch
- Primary: Adaptive cybersecurity platform โ strengthen risk management and regulatory compliance
- Expansion: AI-driven automation security modules โ enhance secure payment workflows
ย
๐บ๏ธ Quick Context
- HQ: Charlotte, NC
- Employees: โ 200
- Rev: โ $25 M
- Website: [pcipal.com](https://www.pcipal.com)
ย
๐คผ Competitive Intel
*Which other vendors youโll probably face to win PCI Palโs business.*
ย
- NICE Actimize โ Fraud & Risk Management
- Unique edge: Real-time CNP fraud scoring
- Evaluated by CISO for AI capabilities
- Thales โ Encryption & Key Management
- Unique edge: FIPS-certified HSM solutions
- Evaluated by IT security for compliance coverage
- Verint โ Payment Security
- Unique edge: Integrated contact center security
- Evaluated by Ops for agent experience
- OneSpan โ Authentication & Protection
- Unique edge: Strong MFA & e-signature
- Evaluated by VP IT for multi-channel security
ย
โ Do-Now Checklist
Connect with Royston Ballard on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Tie messages back to this PCI Pal sales trigger to show relevance
ย
Next Step
ย
๐ง Copy My Prompt for Personalized Cold Outreach
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โ<your company>โ
OFFER_BRIEF = โadaptive cybersecurity platformโ
PROOF_METRIC = โ30% reduction in audit prep timeโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Royston
COMPANY = PCI Pal
DEPT = Information Security
SIZE = โ5
BOTTLENECK = increasing compliance workload
EVENT = Appointment of New Chief Information Security Officer
DETAIL = driving secure AI and automation adoption
PAIN = Evolving cyber threats targeting multi-channel payments
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250925492206&div=41152219
SIM_CO = OneSpan
WIN_METRIC = 40% reduction in compliance time
NEXT_SIZE = โ20
EMP_EST = โ200
REV_EST = โ25M
โโโโโโโโโโโโโโโโโโโโโโโโ
TASK FOR CHATGPT
โโโโโโโโโโโโโโโโโโโโโโโโ
Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ5-person Information Security
Roystonโnoticed your Information Security team is โ5.
Thatโs when increasing compliance workload slows growth.
We helped OneSpan fix this with adaptive cybersecurity platform.
Result: 40% reduction in compliance time.
Quick call?
PSโnext bottleneck hits โ20.
DM โค45 words, TONE:
Saw your post about driving secure AI and automation adoption โ Evolving cyber threats targeting multi-channel payments.
adaptive cybersecurity platform. 30% reduction in audit prep time.
Quick chat?