Peachtree Group Sales Trigger: New EVP Asset Management

🚀 Battle Card: Peachtree Group

• Lindsay Monge, Executive Vice President, Asset Management · 🔗 LinkedIn

• This Peachtree Group sales trigger underscores a drive to enhance portfolio performance and value creation by adding 20+ years of hospitality and real estate leadership. → Source

• Underutilized asset performance across hospitality & real estate segments

• Lack of unified strategic planning to maximize investor returns

• Primary: Asset Management Platform → Real-time performance insights & operational efficiency

• Expansion: Strategic Planning Services → Enhanced value creation & ROI

• HQ: Atlanta, GA

• Employees: ≈ 150

• Rev: ≈ $80 M

• Website: peachtreegroup.com

🤼 Competitive Intel

• Yardi — Asset Management Software
• Unique edge: Integrated property management + investment accounting
• Evaluated by EVP Asset Management & CFO for end-to-end control

• RealPage — PaaS Asset Optimization
• Unique edge: AI-driven revenue management
• Evaluated by VP Ops for performance analytics

• MRI Software — Real Estate Platform
• Unique edge: Open, configurable modules
• Evaluated by IT for flexibility & integration

• CBRE — Advisory & Consulting
• Unique edge: Global consulting network
• Evaluated by CEO & Managing Principal for strategic guidance

• JLL — Advisory & Asset Management
• Unique edge: Capital markets & operational expertise
• Evaluated by Asset Management team for value creation roadmap

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑      ❑
OFFER_BRIEF   = ❑real-time asset performance platform❑
PROOF_METRIC  = ❑20% uplift in asset performance❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Lindsay
COMPANY     = Peachtree Group
DEPT        = Asset Management
SIZE        = 8
BOTTLENECK  = lack of real-time performance insights
EVENT       = appointment of Lindsay Monge as EVP Asset Management
DETAIL      = EVP appointment and new portfolio strategy
PAIN        = lack of real-time performance insights
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251016736546&div=41152219
SIM_CO      = Seaview Investors
WIN_METRIC  = 20% uplift in asset performance
NEXT_SIZE   = 25
EMP_EST     = ≈150
REV_EST     = ≈80M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 8-person Asset Management

Lindsay—noticed your Asset Management team is ≈ 8.

That’s when lack of real-time performance insights slows growth.

We helped Seaview Investors fix this with real-time asset performance platform.

Result: 20% uplift in asset performance.  
Quick call?

PS—next bottleneck hits ≈ 25.

DM ≤45 words, TONE:
Saw your post about EVP appointment and new portfolio strategy — lack of real-time performance insights.  
Real-time asset performance platform. 20% uplift in asset performance.  
Quick chat?