Perform Properties Battle Card: Retail Leasing Trigger
📈 SVP Leasing hire at Perform Properties kicks off new deal flow. Pitch lease-management & analytics. Grab the competitive intel & do-now checklist to power your pipeline.
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🚀 Battle Card: Perform Properties
Quick trigger:
👤 Decision Maker in the News
💡 Why It Matters
- This Perform Properties sales trigger deepens retail leasing and portfolio management leadership to drive strategic NOI growth and accelerate value creation across high-performing assets → Source
🎯 Core Pain Point
- Complex regional leasing coordination impedes rapid NOI growth
- Fragmented portfolio management hinders efficiency and market insight
💰 What to Pitch
- Primary: Lease management platform → Streamlined deal workflows and improved tenant retention
- Expansion: Portfolio analytics suite → Data-driven decisions boosting operational efficiency
🗺️ Quick Context
- HQ: New York, NY & Santa Monica, CA
- Employees: ≈ 250
- Rev: ≈ $150 M
- Website: performproperties.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Perform Properties’ business.*
- VTS — Leasing & Asset Management
- Unique edge: Real-time portfolio visibility and tenant engagement
- Evaluated by SVP Leasing for deal velocity
- Yardi — Property Management
- Unique edge: Integrated suite for accounting and operations
- Evaluated by EVP Portfolio Management for end-to-end asset control
- MRI Software — Real Estate Management
- Unique edge: Highly configurable workflows and global compliance
- Evaluated by IT & Ops for flexibility and scalability
✅ Do-Now Checklist
Use this Perform Properties sales trigger to connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑a lease management platform❑
PROOF_METRIC = ❑20% faster lease turnaround❑
CTA_STYLE = ❑case_study❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mark
COMPANY = Perform Properties
DEPT = Leasing – Retail
SIZE = ≈ TBD
BOTTLENECK = Complex regional leasing coordination impedes rapid NOI growth
EVENT = Expands Senior Leadership Team to Drive Continued Portfolio Value Creation
DETAIL = Mark Ross joins as SVP, Leasing – Retail
PAIN = Complex regional leasing coordination impedes rapid NOI growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916187463&div=41152219
SIM_CO = Federal Realty Investment Trust
WIN_METRIC = 20% faster lease turnaround
NEXT_SIZE = ≈30
EMP_EST = ≈250
REV_EST = ≈150M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Leasing – Retail
Mark—noticed your Leasing – Retail team is ≈ TBD.
That’s when Complex regional leasing coordination impedes rapid NOI growth slows growth.
We helped Federal Realty Investment Trust fix this with a lease management platform.
Result: 20% faster lease turnaround.
Want the 2-min recap?
PS—next bottleneck hits ≈30.
DM ≤45 words, TONE:
Saw your post about Mark Ross joins as SVP, Leasing – Retail — Complex regional leasing coordination impedes rapid NOI growth.
A lease management platform. 20% faster lease turnaround.
Send case study?