Perform Properties Battle Card: Retail Leasing Trigger

🚀 Battle Card: Perform Properties

• Mark Ross, Senior Vice President, Leasing – Retail · 🔗 LinkedIn

• This Perform Properties sales trigger deepens retail leasing and portfolio management leadership to drive strategic NOI growth and accelerate value creation across high-performing assets → Source

• Complex regional leasing coordination impedes rapid NOI growth

• Fragmented portfolio management hinders efficiency and market insight

• Primary: Lease management platform → Streamlined deal workflows and improved tenant retention

• Expansion: Portfolio analytics suite → Data-driven decisions boosting operational efficiency

• HQ: New York, NY & Santa Monica, CA

• Employees: ≈ 250

• Rev: ≈ $150 M

• Website: performproperties.com

🤼 Competitive Intel

• VTS — Leasing & Asset Management
• Unique edge: Real-time portfolio visibility and tenant engagement
• Evaluated by SVP Leasing for deal velocity

• Yardi — Property Management
• Unique edge: Integrated suite for accounting and operations
• Evaluated by EVP Portfolio Management for end-to-end asset control

• MRI Software — Real Estate Management
• Unique edge: Highly configurable workflows and global compliance
• Evaluated by IT & Ops for flexibility and scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑a lease management platform❑
PROOF_METRIC  = ❑20% faster lease turnaround❑
CTA_STYLE     = ❑case_study❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Mark
COMPANY     = Perform Properties
DEPT        = Leasing – Retail
SIZE        = ≈ TBD
BOTTLENECK  = Complex regional leasing coordination impedes rapid NOI growth
EVENT       = Expands Senior Leadership Team to Drive Continued Portfolio Value Creation
DETAIL      = Mark Ross joins as SVP, Leasing – Retail
PAIN        = Complex regional leasing coordination impedes rapid NOI growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916187463&div=41152219
SIM_CO      = Federal Realty Investment Trust
WIN_METRIC  = 20% faster lease turnaround
NEXT_SIZE   = ≈30
EMP_EST     = ≈250
REV_EST     = ≈150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Leasing – Retail

Mark—noticed your Leasing – Retail team is ≈ TBD.

That’s when Complex regional leasing coordination impedes rapid NOI growth slows growth.

We helped Federal Realty Investment Trust fix this with a lease management platform.

Result: 20% faster lease turnaround.  
Want the 2-min recap?

PS—next bottleneck hits ≈30.

DM ≤45 words, TONE:
Saw your post about Mark Ross joins as SVP, Leasing – Retail — Complex regional leasing coordination impedes rapid NOI growth.  
A lease management platform. 20% faster lease turnaround.  
Send case study?