Battle Card: Pictet AM's ETF Distribution Sales Trigger
Benjamin Becker’s move to lead US ETF distribution at Pictet AM is your next sales trigger. Plug into this pipeline gap with platform integration and AI analytics to boost AUM and hit quota.
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🚀 Battle Card: Pictet Asset Management
Quick trigger: Appointment of Benjamin Becker as Head of US ETF Distribution (Oct 27, 2025)
👤 Decision Maker in the News
- Benjamin Becker, Head of US ETF Distribution · 🔗 LinkedIn
💡 Why It Matters
- This Pictet Asset Management sales trigger underscores the urgency to build local ETF distribution channels as the firm launches its first U.S.-listed ETFs → Source
🎯 Core Pain Point
- Fragmented U.S. ETF distribution channels hamper growth
- Lack of in-market expertise to scale ETF AUM
💰 What to Pitch
- Primary: U.S. ETF distribution platform integration → Rapid advisor reach & AUM growth
- Expansion: AI-driven analytics for ETF marketing → Precision targeting of financial advisors
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 600
- Rev: ≈ $500M
- Website: https://am.pictet.com/us
🤼 Competitive Intel
Which other vendors you’ll probably face to win Pictet Asset Management’s business.
- Broadridge — ETF Distribution / Intermediary Tech
- Unique edge: Comprehensive back-office integration
- Evaluated by VP Ops & Head of Distribution
- SS&C — ETF Servicing / Tech
- Unique edge: Scalable end-to-end servicing
- Evaluated by COO & IT Director
- FactSet — Analytics / Market Data
- Unique edge: Real-time data & customizable dashboards
- Evaluated by Head of Strategy & Data Teams
- SEI — Wealth Platform / Distribution
- Unique edge: Integrated advisor distribution channels
- Evaluated by Dir. of Sales & Marketing
✅ Do-Now Checklist
Connect with Benjamin Becker on LinkedIn using this Pictet Asset Management sales trigger to break the ice
Generate email & DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get Pictet Asset Management sales trigger intel daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑U.S. ETF distribution platform integration❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Benjamin
COMPANY = Pictet Asset Management
DEPT = ETF Distribution
SIZE = ≈ TBD
BOTTLENECK = Fragmented U.S. ETF distribution channels hamper growth
EVENT = appointment of new Head of US ETF Distribution
DETAIL = launch of Pictet’s first U.S.-listed ETFs
PAIN = Fragmented distribution channels hamper U.S. ETF growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251027689165&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 5,500
REV_EST = ≈ $500M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ETF Distribution
Benjamin—noticed your ETF Distribution team is ≈ TBD.
That’s when Fragmented U.S. ETF distribution channels hamper growth slows growth.
We helped ≈ TBD fix this with U.S. ETF distribution platform integration.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about launch of Pictet’s first U.S.-listed ETFs — Fragmented distribution channels hamper U.S. ETF growth.
U.S. ETF distribution platform integration. ≈ TBD.
Quick chat?