Pipeline Alert: Alexander Group’s New Marketing Leader
Alexander Group taps Kevan Savage to scale its marketing practice. Leverage this trigger to pitch your GTM strategy, fuel your pipeline, and close faster.
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🚀 Battle Card: Alexander Group
Quick trigger:
👤 Decision Maker in the News
- Kevan Savage, Partner, Marketing Practice Lead · 🔗 [LinkedIn](https://www.linkedin.com/company/the-alexander-group/)
💡 Why It Matters
- This Alexander Group sales trigger signals a major investment in GTM capabilities to scale client marketing services. → Source
🎯 Core Pain Point
- Underinvestment in marketing leadership limiting service scalability
- Difficulty maintaining proactive marketing strategies in dynamic markets
💰 What to Pitch
- Primary: Go-to-market strategy consulting → Faster time-to-value
- Expansion: Marketing talent development programs → Enhanced leadership pipeline
🗺️ Quick Context
- HQ: Scottsdale, AZ
- Employees: ≈ 150
- Rev: ≈ $100 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Alexander Group’s business on this Alexander Group sales trigger.
- McKinsey & Company — Marketing Strategy / GTM
- Unique edge: Global C-suite credibility
- Evaluated by CMO & VP Marketing for strategic vision
- Bain & Company — Performance Marketing
- Unique edge: ROI-focused analytics
- Evaluated by Dir. Marketing for measurable impact
- Deloitte Digital — Digital Marketing & CRM
- Unique edge: End-to-end digital integration
- Evaluated by Head of Digital for tech stack synergy
- Accenture Interactive — Digital Experience / Growth
- Unique edge: Tech-enabled marketing scale
- Evaluated by CMO & CIO for innovation alignment
✅ Do-Now Checklist
Use this Alexander Group sales trigger to tailor your outreach
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay on top of every Alexander Group sales trigger and more—subscribe now.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kevan
COMPANY = Alexander Group
DEPT = Marketing Practice
SIZE = ≈ 8
BOTTLENECK = underinvestment in marketing leadership
EVENT = Appoints New Leadership to Scale Marketing Practice
DETAIL = Kevan Savage promoted to lead the firm’s expanded marketing practice
PAIN = underinvestment in marketing leadership limiting service scalability
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251008888131&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 15
EMP_EST = ≈ 150
REV_EST = ≈ $100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Marketing Practice
Kevan—noticed your Marketing Practice team is ≈ 8.
That’s when underinvestment in marketing leadership slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about Kevan Savage promoted to lead the firm’s expanded marketing practice — underinvestment in marketing leadership limiting service scalability.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?