Pipeline Alert: Alexander Group’s New Marketing Leader

🚀 Battle Card: Alexander Group

• Kevan Savage, Partner, Marketing Practice Lead · 🔗 [LinkedIn](https://www.linkedin.com/company/the-alexander-group/)

• This Alexander Group sales trigger signals a major investment in GTM capabilities to scale client marketing services. → Source

• Underinvestment in marketing leadership limiting service scalability

• Difficulty maintaining proactive marketing strategies in dynamic markets

• Primary: Go-to-market strategy consulting → Faster time-to-value

• Expansion: Marketing talent development programs → Enhanced leadership pipeline

• HQ: Scottsdale, AZ

• Employees: ≈ 150

• Rev: ≈ $100 M

• Website: [alexandergroup.com](https://www.alexandergroup.com/)

🤼 Competitive Intel

• McKinsey & Company — Marketing Strategy / GTM
• Unique edge: Global C-suite credibility
• Evaluated by CMO & VP Marketing for strategic vision

• Bain & Company — Performance Marketing
• Unique edge: ROI-focused analytics
• Evaluated by Dir. Marketing for measurable impact

• Deloitte Digital — Digital Marketing & CRM
• Unique edge: End-to-end digital integration
• Evaluated by Head of Digital for tech stack synergy

• Accenture Interactive — Digital Experience / Growth
• Unique edge: Tech-enabled marketing scale
• Evaluated by CMO & CIO for innovation alignment

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kevan
COMPANY     = Alexander Group
DEPT        = Marketing Practice
SIZE        = ≈ 8
BOTTLENECK  = underinvestment in marketing leadership
EVENT       = Appoints New Leadership to Scale Marketing Practice
DETAIL      = Kevan Savage promoted to lead the firm’s expanded marketing practice
PAIN        = underinvestment in marketing leadership limiting service scalability
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251008888131&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 15
EMP_EST     = ≈ 150
REV_EST     = ≈ $100M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 8-person Marketing Practice

Kevan—noticed your Marketing Practice team is ≈ 8.

That’s when underinvestment in marketing leadership slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about Kevan Savage promoted to lead the firm’s expanded marketing practice — underinvestment in marketing leadership limiting service scalability.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?