Pipeline Alert: Armstrong World Industries Board Upgrade
Armstrong World Industries just added two board members. New board shake-up means fresh pipeline. Pitch advisory or analytics to drive commission.
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🚀 Battle Card: Armstrong World Industries, Inc.
Quick trigger:
👤 Decision Maker in the News
- Kevin P. Holleran, Board Member 🔗 LinkedIn
💡 Why It Matters
- This Armstrong World Industries, Inc. sales trigger signals a push for seasoned governance to drive growth and sustainability. → Source
🎯 Core Pain Point
- Scaling governance roles for new board composition
- Achieving operational excellence across 21 manufacturing sites
💰 What to Pitch
- Primary: Board advisory services → Enhanced board effectiveness & strategic oversight
- Expansion: Operational analytics platform → Data-driven insights for manufacturing efficiency
🗺️ Quick Context
- HQ: Lancaster, PA
- Employees: 3,800
- Rev: $1.4 B
- Website: armstrong.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Armstrong World Industries, Inc. sales trigger business.
- Spencer Stuart — Board Advisory
- Unique edge: Deep expertise in industrial board placements
- Evaluated by CEO & Board for governance best practices
- Korn Ferry — Leadership & Board Assessment
- Unique edge: Holistic leadership evaluation frameworks
- Evaluated by HR & Exec Team for succession planning
- Tableau — Operational Analytics
- Unique edge: Visual analytics at scale
- Evaluated by Ops & IT for manufacturing insights
- SAP — ERP / Analytics
- Unique edge: Integrated global manufacturing modules
- Evaluated by VP Ops for end-to-end process control
✅ Do-Now Checklist
Connect with Kevin P. Holleran on LinkedIn (link above)
Reference this Armstrong World Industries, Inc. sales trigger in your outreach
Send first-touch email + DM with Copy-My-Prompt (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kevin
COMPANY = Armstrong World Industries, Inc.
DEPT = Board
SIZE = 8
BOTTLENECK = scaling governance roles
EVENT = Two additions to its Board of Directors
DETAIL = Announces Two Additions to its Board of Directors
PAIN = Achieving operational excellence across 21 manufacturing sites
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251023379510&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = 3800
REV_EST = $1.4B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 8-person Board
Kevin—noticed your Board team is ≈ 8.
That’s when scaling governance roles slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Announces Two Additions to its Board of Directors — Achieving operational excellence across 21 manufacturing sites.
❑<1-line value>❑. ❑<metric>❑.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?">>