Pipeline Alert: Availity’s CCO Shakeup

🚀 Battle Card: Availity

• Bala Sekaran, Chief Customer Officer · 🔗 LinkedIn

• Streamlined end-to-end ownership slashes time-to-value and drives adoption in complex healthcare networks. → Source

• Fragmented handoffs across strategic accounts and implementation teams

• Slow user adoption and unclear accountability for value realization

• Primary: Customer Success Platform → Accelerate implementations & measure ROI in real time

• Expansion: Onboarding & Adoption Services → Boost user engagement and retention

• HQ: Jacksonville, FL

• Employees: ≈ 1,500

• Rev: ≈ $150 M

• Website: availity.com

🤼 Competitive Intel

• Gainsight — Customer Success Platform
• Unique edge: Proven playbooks for healthcare clients
• Evaluated by CCO for outcome tracking

• Totango — Customer Success Platform
• Unique edge: Modular, usage-based pricing
• Evaluated by VP Sales for speed-to-value

• ChurnZero — Customer Success Platform
• Unique edge: Real-time health scores & alerts
• Evaluated by Dir. Customer Ops for retention analytics

• Salesforce — Health Cloud & Service Cloud
• Unique edge: Deep interoperability with existing CRM
• Evaluated by CIO for system integration

• ClientSuccess — Customer Success Platform
• Unique edge: Intuitive UI & streamlined workflows
• Evaluated by VP Customer Success for ease of adoption

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Customer Success Platform❑
PROOF_METRIC  = ❑40% faster implementation❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bala
COMPANY     = Availity
DEPT        = Customer Success
SIZE        = ≈20
BOTTLENECK  = Fragmented handoffs between account and implementation teams
EVENT       = New Customer Success organization
DETAIL      = Availity Establishes New Customer Success Organization
PAIN        = Fragmented handoffs slowing growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916889846&div=41152219
SIM_CO      = Health Catalyst
WIN_METRIC  = 40% faster implementation
NEXT_SIZE   = ≈50
EMP_EST     = ≈1,500
REV_EST     = ≈$150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈20-person Customer Success

Bala—noticed your Customer Success team is ≈20.

That’s when Fragmented handoffs between account and implementation teams slows growth.

We helped Health Catalyst fix this with Customer Success Platform.

Result: 40% faster implementation.  
Quick call?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about Availity Establishes New Customer Success Organization — Fragmented handoffs slowing growth.  
Customer Success Platform. 40% faster implementation. Quick chat?