Pipeline Alert: Availity’s CCO Shakeup
Availity names Bala Sekaran as CCO. Use this shift as your next sales trigger. Pitch your Customer Success Platform and close more deals.
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🚀 Battle Card: Availity
Quick trigger: New Customer Success organization, names Bala Sekaran Chief Customer Officer (2025-09-16)
👤 Decision Maker in the News
- Bala Sekaran, Chief Customer Officer · 🔗 LinkedIn
💡 Why It Matters
- Streamlined end-to-end ownership slashes time-to-value and drives adoption in complex healthcare networks. → Source
🎯 Core Pain Point
- Fragmented handoffs across strategic accounts and implementation teams
- Slow user adoption and unclear accountability for value realization
💰 What to Pitch
- Primary: Customer Success Platform → Accelerate implementations & measure ROI in real time
- Expansion: Onboarding & Adoption Services → Boost user engagement and retention
🗺️ Quick Context
- HQ: Jacksonville, FL
- Employees: ≈ 1,500
- Rev: ≈ $150 M
- Website: availity.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Availity’s business.
- Gainsight — Customer Success Platform
- Unique edge: Proven playbooks for healthcare clients
- Evaluated by CCO for outcome tracking
- Totango — Customer Success Platform
- Unique edge: Modular, usage-based pricing
- Evaluated by VP Sales for speed-to-value
- ChurnZero — Customer Success Platform
- Unique edge: Real-time health scores & alerts
- Evaluated by Dir. Customer Ops for retention analytics
- Salesforce — Health Cloud & Service Cloud
- Unique edge: Deep interoperability with existing CRM
- Evaluated by CIO for system integration
- ClientSuccess — Customer Success Platform
- Unique edge: Intuitive UI & streamlined workflows
- Evaluated by VP Customer Success for ease of adoption
✅ Do-Now Checklist
Connect with Bala Sekaran on LinkedIn (link above) to discuss this Availity sales trigger
Send first touch via email + DM using Copy-My-Prompt block (Step 7)
Log all activity and schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Don’t let this Availity sales trigger slip—get high-impact intel like this daily.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Customer Success Platform❑
PROOF_METRIC = ❑40% faster implementation❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Bala
COMPANY = Availity
DEPT = Customer Success
SIZE = ≈20
BOTTLENECK = Fragmented handoffs between account and implementation teams
EVENT = New Customer Success organization
DETAIL = Availity Establishes New Customer Success Organization
PAIN = Fragmented handoffs slowing growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916889846&div=41152219
SIM_CO = Health Catalyst
WIN_METRIC = 40% faster implementation
NEXT_SIZE = ≈50
EMP_EST = ≈1,500
REV_EST = ≈$150M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈20-person Customer Success
Bala—noticed your Customer Success team is ≈20.
That’s when Fragmented handoffs between account and implementation teams slows growth.
We helped Health Catalyst fix this with Customer Success Platform.
Result: 40% faster implementation.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Availity Establishes New Customer Success Organization — Fragmented handoffs slowing growth.
Customer Success Platform. 40% faster implementation. Quick chat?