Pipeline Alert: Cushman & Wakefield Hires Coskren & Pinch
Quick trigger: Cushman & Wakefield taps Tony Coskren & Brian Pinch as Vice Chairs. Scale industrial investment sales in New England now. Pitch Commercial Real Estate CRM & Leasing Analytics to accelerate deal flow.
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๐ Battle Card: Cushman & Wakefield
Quick trigger:
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๐ค Decision Maker in the News
- Tony Coskren, Vice Chair ยท ๐ LinkedIn
- Brian Pinch, Vice Chair ยท ๐ LinkedIn
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๐ก Why It Matters
- This Cushman & Wakefield sales trigger supercharges its industrial investment sales push in New England, leveraging two veteran leaders โ Source
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๐ฏ Core Pain Point
- Scaling industrial investment sales platform across Greater Boston & New England
- Boosting industrial leasing operations to meet growing demand
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๐ฐ What to Pitch
- Primary: Commercial Real Estate CRM โ Accelerate deal cycles and pipeline visibility
- Expansion: Industrial Leasing Analytics โ Optimize site selection and tenant retention
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๐บ๏ธ Quick Context
- HQ: Boston, MA
- Employees: 52,000
- Rev: $9.4 B (2024)
- Website: cushmanwakefield.com
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๐คผ Competitive Intel
*Which other vendors youโll probably face to win Cushman & Wakefieldโs business.*
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- CBRE โ Real Estate Services / Advisory
- Unique edge: Industry-leading global footprint
- Evaluated by VP Ops for scale
- JLL โ Real Estate Services / Advisory
- Unique edge: Deep industrial market research
- Evaluated by Dir. Sales for data insights
- Newmark โ Real Estate Services / Advisory
- Unique edge: Strong Northeast industrial platform
- Evaluated by VP Sales for local expertise
- Colliers โ Real Estate Services / Advisory
- Unique edge: Integrated brokerage & capital markets
- Evaluated by CFO for cost-effective solutions
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โ Do-Now Checklist
Connect with Tony Coskren & Brian Pinch on LinkedIn (links above)
Send first-touch email + DM referencing this Cushman & Wakefield sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
Capitalizing on this Cushman & Wakefield sales trigger today can fill your pipeline fast.
Subscribe to NewsletterForLeads
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
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OUR_COMPANY = โโ
OFFER_BRIEF = โCommercial Real Estate CRMโ
PROOF_METRIC = โ120M sq ft transactedโ
CTA_STYLE = โquick_callโ
TONE = โpunchyโ
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๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Tony
COMPANY = Cushman & Wakefield
DEPT = Industrial Investment Sales
SIZE = โ 8
BOTTLENECK = scaling investment sales capacity
EVENT = Hires Tony Coskren and Brian Pinch
DETAIL = lead industrial investment sales throughout New England
PAIN = difficulty scaling your industrial investment sales platform
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251017736612&div=41152219
SIM_CO = โ TBD
WIN_METRIC = 120M sq ft
NEXT_SIZE = โ 15
EMP_EST = 52,000
REV_EST = $9.4B
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TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ 8-person Industrial Investment Sales
Tonyโnoticed your Industrial Investment Sales team is โ 8.
Thatโs when scaling investment sales capacity slows growth.
We helped โ TBD fix this with Commercial Real Estate CRM.
Result: 120M sq ft.
Quick call?
PSโnext bottleneck hits โ 15.
DM โค45 words, TONE:
Saw your post about lead industrial investment sales throughout New England โ difficulty scaling your industrial investment sales platform.
Commercial Real Estate CRM. 120M sq ft transacted.
Quick chat?