Pipeline Alert: Cushman & Wakefield Hires Coskren & Pinch
Quick trigger: Cushman & Wakefield taps Tony Coskren & Brian Pinch as Vice Chairs. Scale industrial investment sales in New England now. Pitch Commercial Real Estate CRM & Leasing Analytics to accelerate deal flow.
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🚀 Battle Card: Cushman & Wakefield
Quick trigger:
👤 Decision Maker in the News
- Tony Coskren, Vice Chair · 🔗 LinkedIn
- Brian Pinch, Vice Chair · 🔗 LinkedIn
💡 Why It Matters
- This Cushman & Wakefield sales trigger supercharges its industrial investment sales push in New England, leveraging two veteran leaders → Source
🎯 Core Pain Point
- Scaling industrial investment sales platform across Greater Boston & New England
- Boosting industrial leasing operations to meet growing demand
💰 What to Pitch
- Primary: Commercial Real Estate CRM → Accelerate deal cycles and pipeline visibility
- Expansion: Industrial Leasing Analytics → Optimize site selection and tenant retention
🗺️ Quick Context
- HQ: Boston, MA
- Employees: 52,000
- Rev: $9.4 B (2024)
- Website: cushmanwakefield.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Cushman & Wakefield’s business.*
- CBRE — Real Estate Services / Advisory
- Unique edge: Industry-leading global footprint
- Evaluated by VP Ops for scale
- JLL — Real Estate Services / Advisory
- Unique edge: Deep industrial market research
- Evaluated by Dir. Sales for data insights
- Newmark — Real Estate Services / Advisory
- Unique edge: Strong Northeast industrial platform
- Evaluated by VP Sales for local expertise
- Colliers — Real Estate Services / Advisory
- Unique edge: Integrated brokerage & capital markets
- Evaluated by CFO for cost-effective solutions
✅ Do-Now Checklist
Connect with Tony Coskren & Brian Pinch on LinkedIn (links above)
Send first-touch email + DM referencing this Cushman & Wakefield sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Capitalizing on this Cushman & Wakefield sales trigger today can fill your pipeline fast.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Commercial Real Estate CRM❑
PROOF_METRIC = ❑120M sq ft transacted❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
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📌 TARGET COMPANY
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NAME = Tony
COMPANY = Cushman & Wakefield
DEPT = Industrial Investment Sales
SIZE = ≈ 8
BOTTLENECK = scaling investment sales capacity
EVENT = Hires Tony Coskren and Brian Pinch
DETAIL = lead industrial investment sales throughout New England
PAIN = difficulty scaling your industrial investment sales platform
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251017736612&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 120M sq ft
NEXT_SIZE = ≈ 15
EMP_EST = 52,000
REV_EST = $9.4B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Industrial Investment Sales
Tony—noticed your Industrial Investment Sales team is ≈ 8.
That’s when scaling investment sales capacity slows growth.
We helped ≈ TBD fix this with Commercial Real Estate CRM.
Result: 120M sq ft.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about lead industrial investment sales throughout New England — difficulty scaling your industrial investment sales platform.
Commercial Real Estate CRM. 120M sq ft transacted.
Quick chat?