Pipeline Alert: Fruitist’s $150M Funding Sprint
Fruitist just closed $150M. Hit quota with an ERP & CRM playbook. Fast-read battle card to fuel deal flow.
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🚀 Battle Card: Fruitist
Quick trigger:
👤 Decision Maker in the News
- Steve Magami, CEO 📧 steve.magami@fruitist.com
💡 Why It Matters
- Premium snacking is capital-intensive; this new funding round accelerates national distribution and digital marketing spends. → Source
🎯 Core Pain Point
- Scaling supply chain to meet nationwide retail rollouts
- Driving brand awareness in a crowded CPG market
💰 What to Pitch
- Primary: End-to-end ERP & inventory management → Real-time visibility & reduced stockouts
- Expansion: Marketing automation & CRM platform → Targeted campaigns & higher repeat purchase rates
🗺️ Quick Context
- HQ: Century City, CA
- Employees: ≈120
- Rev: ≈$50 M
- Website: fruitist.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Fruitist’s business.
- NetSuite — ERP & inventory management
- Unique edge: Unified cloud financials & supply chain
- Evaluated by CFO & COO for scaling operations
- HubSpot — Marketing automation & CRM
- Unique edge: Integrated inbound marketing tools
- Evaluated by VP Marketing for campaign agility
- SAP — ERP & SCM
- Unique edge: Enterprise-grade global logistics
- Evaluated by IT & Ops for robust governance
✅ Do-Now Checklist
Connect with Steve Magami on LinkedIn (if available)
Use this Fruitist sales trigger to craft your first outreach email + DM (Copy-My-Prompt block)
Schedule follow-ups in CRM (Day 3 & Day 10) and reference the Fruitist sales trigger
Position your ERP & marketing suite before competitors do
Next Step
Lock in on this Fruitist sales trigger before it goes cold—grow your pipeline daily.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑End-to-end ERP & inventory management solution❑
PROOF_METRIC = ❑40% reduction in stockouts❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Steve
COMPANY = Fruitist
DEPT = Supply Chain
SIZE = 120
BOTTLENECK = scaling supply chain to meet nationwide retail rollouts
EVENT = Closes $150M in Funding
DETAIL = Fruitist Closes $150M in Funding
PAIN = scaling supply chain to meet nationwide retail rollouts
SRC = https://vcnewsdaily.com/fruitist/venture-capital-funding/ngxyggvfvc
SIM_CO = The Wonderful Company
WIN_METRIC = 40% reduction in stockouts
NEXT_SIZE = 200
EMP_EST = ≈120
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 120-person Supply Chain
Steve—noticed your Supply Chain team is ≈ 120.
That’s when scaling supply chain to meet nationwide retail rollouts slows growth.
We helped The Wonderful Company fix this with End-to-end ERP & inventory management solution.
Result: 40% reduction in stockouts.
Quick call?
PS—next bottleneck hits ≈ 200.
DM ≤45 words, TONE:
Saw your post about Fruitist Closes $150M in Funding — scaling supply chain to meet nationwide retail rollouts.
End-to-end ERP & inventory management solution. 40% reduction in stockouts.
Quick chat?