Pipeline Alert: Lazard’s Kurilla Hire
Lazard taps ex-Commander Kurilla for geopolitical advisory—pitch your real-time risk analytics and scenario planning to power your pipeline and hit quota fast.
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🚀 Battle Card: Lazard, Inc.
Quick trigger:
👤 Decision Maker in the News
- Michael “Erik” Kurilla, Senior Advisor, Geopolitical Advisory group · 🔗 [LinkedIn](https://www.linkedin.com/company/lazard/)
💡 Why It Matters
- This Lazard, Inc. sales trigger signals a sharp pivot toward enhanced geopolitical risk advisory at the nexus of strategy and finance. → Source
🎯 Core Pain Point
- Navigating geopolitical upheaval impacting global investment flows and M&A
- Integrating risk analytics into high-stakes financial advisory
💰 What to Pitch
- Primary: Geopolitical Risk Analytics Platform → Real-time scenario insights
- Expansion: Strategic Scenario Planning Services → Proactive alignment of portfolio strategies
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 3,000
- Rev: ≈ $2.5 B
🤼 Competitive Intel
Which other vendors you’ll probably face to win Lazard, Inc.’s business.
- Eurasia Group — Political Risk Advisory
- Unique edge: Deep-country expertise & quantitative forecasts
- Evaluated by CFO for risk budget and ROI
- Control Risks — Global Political Risk
- Unique edge: Embedded on-the-ground intelligence teams
- Evaluated by VP Ops for crisis response capability
- Stratfor — Geopolitical Intelligence
- Unique edge: Proprietary forecasting models
- Evaluated by CIO for integration with existing analytics
✅ Do-Now Checklist
Connect with Michael “Erik” Kurilla on LinkedIn (link above)
Draft outreach using the Copy-My-Prompt block with this Lazard, Inc. sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Michael
COMPANY = Lazard, Inc.
DEPT = Geopolitical Advisory group
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = General Kurilla joins as Senior Advisor
DETAIL = Lazard’s position at the nexus of finance and strategic counsel
PAIN = Navigating geopolitical upheaval impacting global investment flows and M&A
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251003192664&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 3000
REV_EST = ≈ $2.5B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Geopolitical Advisory group
Michael—noticed your Geopolitical Advisory group team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Lazard’s position at the nexus of finance and strategic counsel — Navigating geopolitical upheaval impacting global investment flows and M&A.
❑<1-line value>❑. ❑<metric>❑.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>```