Pipeline Alert: Sweetgreen's New CCO

🚀 Battle Card: Sweetgreen, Inc.

• Zipporah Allen, Chief Commercial Officer · 🔗 LinkedIn

• A proven growth leader with deep digital & brand expertise will supercharge menu innovation and loyalty programs at scale → Source

• Act now on this Sweetgreen, Inc. sales trigger to position your solution as the partner of choice

• Brand Differentiation in a crowded fast-casual market

• Digital Engagement & Loyalty Activation to drive repeat visits

• Primary: Customer Experience Platform → Elevated digital engagement & higher loyalty adoption

• Expansion: Data-driven Personalization Tools → Increased average order value & repeat visits

• HQ: Los Angeles, CA

• Employees: ≈ 3,000

• Rev: ≈ $800 M

• Website: sweetgreen.com

🤼 Competitive Intel

• Salesforce — CRM / Marketing Cloud
• Unique edge: Unified sales & marketing data
• Evaluated by CCO & VP Marketing for integration roadmap

• HubSpot — CRM / Inbound Marketing
• Unique edge: Ease-of-use & seamless growth stack
• Evaluated by Dir. Growth & Sr. Marketing Ops

• Adobe Marketo — Marketing Automation
• Unique edge: Enterprise-grade scalability & analytics
• Evaluated by VP Ops & VP Marketing for campaign ROI

• Oracle CX — CX Suite / Loyalty
• Unique edge: Comprehensive loyalty modules
• Evaluated by CMO & CIO for end-to-end customer insight

• Braze — Mobile & Email Engagement
• Unique edge: Real-time personalization & messaging
• Evaluated by Dir. Digital Experience for engagement depth

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Customer Experience Platform for elevated digital engagement & loyalty adoption❑
PROOF_METRIC  = ❑46% profit per customer increase❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Zipporah
COMPANY     = Sweetgreen, Inc.
DEPT        = Commercial
SIZE        = ≈ 15
BOTTLENECK  = personalizing guest experiences
EVENT       = Appointment of Zipporah Allen as CCO
DETAIL      = digital transformation at Taco Bell
PAIN        = driving repeat visits through loyalty activation
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250901695342&div=41152219
SIM_CO      = Panera Bread
WIN_METRIC  = 30% increase in loyalty adoption
NEXT_SIZE   = ≈ 30
EMP_EST     = ≈ 3,000
REV_EST     = ≈ $800 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 15-person Commercial

Zipporah—noticed your Commercial team is ≈ 15.

That’s when personalizing guest experiences slows growth.

We helped Panera Bread fix this with Customer Experience Platform for elevated digital engagement & loyalty adoption.

Result: 30% increase in loyalty adoption.  
Quick call?

PS—next bottleneck hits ≈ 30.

DM ≤45 words, TONE:
Saw your post about digital transformation at Taco Bell — driving repeat visits through loyalty activation.  
Customer Experience Platform for elevated digital engagement & loyalty adoption. 46% profit per customer increase.  
Quick chat?